{"id":8702,"date":"2020-08-06T07:24:17","date_gmt":"2020-08-06T06:24:17","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=8702"},"modified":"2020-08-06T07:24:42","modified_gmt":"2020-08-06T06:24:42","slug":"las-social-store-el-futuro-del-retail-llega-a-china-de-la-mano-de-burberry","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/las-social-store-el-futuro-del-retail-llega-a-china-de-la-mano-de-burberry\/","title":{"rendered":"\u201cSocial Store\u201d, el futuro del retail llega a China de la mano de Burberry"},"content":{"rendered":"<p>El sector del retail est\u00e1 experimentando un gran n\u00famero de cambios debido a la pandemia del <a href=\"https:\/\/www.talentiam.com\/es\/blog\/siete-consejos-para-encontrar-trabajo-durante-la-crisis-del-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">Covid-19<\/a>. La mayor\u00eda de establecimientos han tenido que adaptar sus instalaciones a la &#8216;nueva normalidad&#8217;, pero m\u00e1s all\u00e1 de las modificaciones a causa del Coronavirus, el retail sigue mirando al futuro. De este modo, nacen iniciativas como <strong>las \u201cSocial Store\u201d, que prometen ser el futuro del sector<\/strong>. \u00a0La ciudad china de Shenzhen, cercana a la regi\u00f3n de Hong Kong, acaba de inaugurar una \u00abSocial Store\u00bb firmada por <a href=\"https:\/\/www.burberry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Burberry<\/a>. La firma inglesa apuesta por un espacio de 539 metros cuadrados que incorpora los \u00faltimos avances en tecnolog\u00eda implementados por la multinacional china Tencent. As\u00ed, <strong>damos la bienvenida a la primera \u201cSocial Store\u201d de Burberry a nivel mundial y en <em>talentiam<\/em> buceamos por todas sus caracter\u00edsticas.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8705\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent2.jpg\" alt=\"social store\" width=\"810\" height=\"648\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent2.jpg 810w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent2-300x240.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent2-768x614.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">La \u00abSocial Store\u00bb de Burberry en China se caracteriza por <b>aunar los mundos f\u00edsicos, online y las redes sociales.<\/b> Tencent, desarrolladora de la aplicaci\u00f3n de mensajer\u00eda WeChat (muy popular en el pa\u00eds asi\u00e1tico), ha sido la compa\u00f1\u00eda encargada de trabajar mano a mano con la marca inglesa. La oferta plenamente digitalizada de la tienda brilla, adem\u00e1s, gracias a un dise\u00f1o vanguardista. Asimismo, la \u00abSocial Store\u00bb ofrece una colecci\u00f3n de modelos exclusiva (bautizada como \u00a0\u201cBurberry Shenzhen\u201d) y servicios de reserva de probadores o de cafeter\u00eda. Burberry y Tencent proponen que los clientes puedan ganar premios y recompensas con cada compra. <b>Todo lo que puedas imaginar a nivel retail est\u00e1 ahora en la palma de tu mano.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La plataforma asi\u00e1tica ha creado un \u201cmini\u201d WeChat especial para la tienda. Esta herramienta permite a los usuarios acceder a todo el contenido exclusivo del espacio, as\u00ed como ver de primera mano las visitas virtuales y descubrir todos los detalles de un determinado producto o reservar una mesa en su cafeter\u00eda, el \u201cThoma\u2019s Cafe\u201d. Las novedades del \u00abSocial Store\u00bb de Burberry suman tambi\u00e9n<b> c\u00f3digos QR escaneables<\/b> (siendo esta la primera tienda de Burberry en presumir de ellos) cuya lectura desbloquea contenido exclusiva y permite ganar m\u00e1s \u201cmoneda social\u201d -que permiten disfrutar de m\u00e1s beneficios -. Por \u00faltimo, la reserva de probadores puede realizarse online y propone una personalizada lista de reproducci\u00f3n.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8717\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent3.jpg\" alt=\"social store\" width=\"810\" height=\"648\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent3.jpg 810w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent3-300x240.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/25burberrytencent3-768x614.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Marco Gobbetti, director ejecutivo de Burberry, ha publicado un comunicado donde apunta que \u201chemos probado nuevas ideas y hemos superado los l\u00edmites de aquello cuanto parec\u00eda posible\u201d. Adem\u00e1s, a\u00f1ade que \u201cllegada la hora de innovar sobre retail y redes sociales, China se nos presentaba como el lugar m\u00e1s obvio como hogar de algunos de los clientes con mayor conocimiento digital interesados en el sector de lujo. Hemos sido pioneros, junto a Tencent, en desarrollar un nuevo concepto que redefine las expectativas en el sector del retail del lujo\u201d. Por \u00faltimo, afirma que \u201cel primer paso de esta asociaci\u00f3n ha sido la \u2018social retail store\u2019 de Burberry en Shenzhen, un lugar para el descubrimiento que conecta y ofrece recompensas a los clientes a medida que la exploran de manera f\u00edsica y online. <strong>Una tienda que marca un cambio significativo en la manera en la que nos relacionamos con nuestros clientes<\/strong>\u201d.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8703\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/burberry-2020.jpg\" alt=\"social store\" width=\"1800\" height=\"1160\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/burberry-2020.jpg 1800w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/burberry-2020-300x193.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/burberry-2020-1024x660.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/burberry-2020-768x495.jpg 768w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2020\/08\/burberry-2020-1536x990.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Riccardo Tisci tambi\u00e9n se ha mostrado muy emocionado con la apertura y defiende que \u201c<strong>estoy fascinado por el equilibro que presenta entre naturaleza y tecnolog\u00eda, y por la energ\u00eda con la que ambos conceptos se conectan<\/strong>. Esta tienda explora esa relaci\u00f3n, combinando lo digital con lo f\u00edsico en un nuevo concepto realmente emocionante\u201d.<\/span><\/p>\n<div>En talentiam nos quedamos fascinados ante la nueva idea de Burberry y creemos que otras marcas del sector lujo se sumar\u00e1n a esta tendencia. Si quieres estar al d\u00eda de todas las novedades del sector no dudes en seguirnos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>). \u00a1Bienvenido a la familia talentiam!<\/div>\n<p>Fotos | Burberry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El retail sigue mirando al futuro y Burberry acaba de inaugurar una tienda en China que ha eclipsado al mundo. La \u00abSocial Store\u00bb de la firma inglesa se caracteriza por aunar los mundos f\u00edsicos, online y las redes sociales y en talentiam nos proponemos conocer todos los detalles de la misma.<\/p>\n","protected":false},"author":8,"featured_media":8721,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[482,227,261,262,204,171,314,109,124,106,258,301,126],"class_list":["post-8702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-482","tag-burberry","tag-coolhunter","tag-coolhunting","tag-diseno","tag-fashion","tag-futuro","tag-moda","tag-retail","tag-talentiam","tag-tendencias","tag-tienda","tag-tiendas"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is 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