{"id":7462,"date":"2020-05-06T08:00:00","date_gmt":"2020-05-06T07:00:00","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=7462"},"modified":"2020-05-07T08:18:16","modified_gmt":"2020-05-07T07:18:16","slug":"las-profesiones-digitales-del-sector-fashion-retail-mas-demandadas-en-espana","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/las-profesiones-digitales-del-sector-fashion-retail-mas-demandadas-en-espana\/","title":{"rendered":"Las profesiones digitales del sector fashion-retail m\u00e1s demandadas en Espa\u00f1a"},"content":{"rendered":"

La crisis del Covid-19 ha golpeado con fuerza el sector del fashion-retail. Las tiendas permanecen cerradas desde que se decret\u00f3 el estado de alarma en nuestro pa\u00eds y la realidad es que muchas de nuestras empresas est\u00e1n sufriendo las duras consecuencias de esta tr\u00e1gica circunstancia. Las compa\u00f1\u00edas que contaban con una plataforma de ecommerce<\/em> potente, como Mango e Inditex<\/a>, han podido seguir con sus ventas mediante el canal digital, mientras que otras empresas como Primark (sin venta online) han visto caer sus beneficios a cero durante estos dos \u00faltimos meses.<\/p>\n

Pese a que, poco a poco, vamos a ir volviendo a la normalidad, a\u00fan queda mucho camino por recorrer. Pero hoy en talentiam<\/em><\/strong> queremos hacer una lectura positiva de esta situaci\u00f3n y presentamos las siete profesiones digitales del sector fashion-retail<\/em> m\u00e1s demandadas en Espa\u00f1a<\/strong> seg\u00fan un estudio \u00a0realizado por Inesdi<\/strong><\/a> Digital Business School. Nosotros apostamos a que ser\u00e1n grandes oportunidades de futuro para los profesionales que quieran disfrutar de una fruct\u00edfera carrera en el campo de la moda y el retail.<\/p>\n

1 – Digital Marketing Manager<\/h2>\n

La figura del responsable de Marketing Digital – que se encarga de crear, planificar y ejecutar la estrategia digital de la marca<\/strong>– mantiene la posici\u00f3n n\u00famero 1 respecto al estudio realizado el pasado a\u00f1o 2019. En una \u00e9poca dif\u00edcil en relaci\u00f3n con las ventas, una buena estrategia de Marketing puede ser clave para asegurar al cliente habitual y para conseguir nuevos usuarios en los canales online<\/em>.<\/p>\n

2 – Digital Account Manager<\/strong><\/h2>\n

Las plataformas marketplace<\/em>, como pod\u00edan ser Asos o Zalando, requieren a un profesional que sea el responsable de la cartera de clientes de la empresa. <\/strong>Esta figura sea b\u00e1sica para consolidar la relaci\u00f3n entre firmas y plataformas de venta multimarca.<\/p>\n

3 – Community Manager<\/strong><\/h2>\n

Una de las profesiones que no nos sorprende encontrar en este ranking es la del Community Manager. La llegada de las redes sociales al ecosistema del fashion-retail<\/em> ha marcado un antes y un despu\u00e9s en la industria y contar con un profesional de altura para gestionar canales como Instagram y YouTube es b\u00e1sico para mantener la competitividad en la era digital.\u00a0<\/strong>Respecto al a\u00f1o anterior, el Community Manager ha bajado una posici\u00f3n en este estudio de Inesdi.<\/p>\n

\"Las<\/p>\n

4 – Digital Communication & Brand Manager<\/strong><\/h2>\n

El Digital Communication & Brand Manager es el responsable de comunicaci\u00f3n digital y del desarrollo de marca en canales online<\/em><\/strong>. Su principal fin es dar a conocer y potenciar en el mercado la identidad, imagen y marca de la organizaci\u00f3n utilizando diferentes canales, as\u00ed como establecer las relaciones de colaboraci\u00f3n tanto con partners como con clientes.<\/a><\/p>\n

5 – SEO<\/strong>\u00a0Content Manager<\/strong><\/h2>\n

Esta profesi\u00f3n define al responsable de contenido digital<\/strong>. En este caso, esta persona crea, gestiona y desarrolla los contenidos de la empresa en funci\u00f3n de las metas y objetivos de la empresa, previamente definidos en la estrategia, y su optimizaci\u00f3n para SEO. Es una figura que puede encontrar su lugar tanto en el sector fashion-retail<\/em>, como en universos como la publicidad.<\/p>\n

6 – \u00a0Ecommerce Manager<\/strong><\/h2>\n

Como hemos comentado previamente, el ecommerce<\/em> ha tomado m\u00e1s importancia que nunca debido al cierre de las tiendas durante la crisis del coronavirus. Concretamente, el ecommerce<\/em> manager es encargado del comercio electr\u00f3nico de la firma o el marketplace<\/em><\/strong>. Esta popular profesi\u00f3n escala 3 posiciones respecto al mismo estudio del 2019.<\/p>\n

7 – SEM & SEO Specialist<\/strong><\/h2>\n

Finalmente, encontramos al SEM & SEO Specialist. Esta persona se dedica a dise\u00f1ar\u00a0campa\u00f1as de pago en buscadores y optimiza el posicionamiento org\u00e1nico de la marca<\/strong>. Respecto al pasado a\u00f1o, desciende 2 posiciones en este ranking.<\/p>\n

\n
\n

\u00bfAlgunas de estas profesiones encaja con tu perfil o es tu inter\u00e9s? Entonces est\u00e1s de enhorabuena para encontrar tu futuro laboral en el sector del fashion-retail.<\/em> Si quieres estar al d\u00eda de todas las novedades del sector no dudes en seguirnos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>). \u00a1Bienvenido a la familia talentiam!<\/p>\n<\/div>\n<\/article>\n

\n
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Fotos | Unsplash, Instagram<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En talentiam miramos hacia el futuro y presentamos las siete profesiones digitales del sector fashion-retail m\u00e1s demandadas en este 2020 (seg\u00fan un estudio de Inesdi) y que se plantean como grandes oportunidades tras la crisis del covid-19.<\/p>\n","protected":false},"author":8,"featured_media":7466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other","footnotes":""},"categories":[25,26],"tags":[482,138,261,262,204,153,133,171,103,314,184,109,135,134,124,136,220,169],"class_list":["post-7462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-humanos","category-retail-moda","tag-482","tag-candidatos","tag-coolhunter","tag-coolhunting","tag-diseno","tag-empleo","tag-empresas","tag-fashion","tag-formacion","tag-futuro","tag-liderazgo","tag-moda","tag-personas","tag-recursos-humanos","tag-retail","tag-talento","tag-trabajador","tag-trabajo"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":1,"sum_votes":4},"yoast_head":"\nLas 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