{"id":5926,"date":"2019-12-16T07:00:54","date_gmt":"2019-12-16T06:00:54","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=5926"},"modified":"2019-12-13T12:18:08","modified_gmt":"2019-12-13T11:18:08","slug":"nuevos-retos-2020-sector-fashion-retail","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/nuevos-retos-2020-sector-fashion-retail\/","title":{"rendered":"Nuevos retos en 2020 para el sector fashion retail"},"content":{"rendered":"

Los cuatro grandes factores que seguir\u00e1n marcando las pautas de la industria son el supply chain<\/strong>, digitalizaci\u00f3n y tecnolog\u00eda<\/strong>, sostenibilidad<\/strong> y cambios sociales<\/strong>.<\/p>\n

\"2020
yard-sales.tumblr.com<\/figcaption><\/figure>\n

A nivel mundial vivimos tiempos de incertidumbre econ\u00f3mica y pol\u00edtica<\/strong>. Este clima de inestabilidad afecta por supuesto a sectores globalizados como es la moda y el retail.\u00a0 En un momento donde es muy complicado hacer previsiones a corto y medio plazo, con la guerra arancelaria entre EEUU y China, con la volatilidad de las divisas\u2026vemos como las grandes compa\u00f1\u00edas de moda est\u00e1n reorientando sus estrategias e inversiones.<\/p>\n

Unido a esta incertidumbre, vemos tambi\u00e9n que muchas firmas de moda y retail han apostado por las promociones y los descuentos para hacer frente a una desaceleraci\u00f3n en el consumo<\/strong> por parte de sus clientes. Sospechamos que muchas firmas van a seguir en esta direcci\u00f3n, aunque probablemente no sea el mejor recurso para sobrevivir en estos tiempos dif\u00edciles.<\/p>\n

Las nuevas tecnolog\u00edas<\/strong> y el auge del ecommerce<\/strong> son claves para entender el futuro de nuestro sector. Ya no concebimos vivir sin ciertos servicios o avances tecnol\u00f3gicos con los que contamos desde hace relativamente poco tiempo. Las nuevas tecnolog\u00edas han llegado para quedarse y ser las protagonistas absolutas de un sector que no para de crecer.<\/p>\n

Grandes firmas de lujo han adquirido start ups<\/em> digitales para modernizar el rumbo de su negocio. Adem\u00e1s, muchas firmas tradicionales de moda est\u00e1n ahora diversificando en sus negocios adentr\u00e1ndose en otros sectores como la hosteler\u00eda o la restauraci\u00f3n y creemos que seguiremos viendo estas migraciones hacia otras \u00e1reas relacionadas con el retail.<\/p>\n

\"2020
Gucci<\/figcaption><\/figure>\n

El consumidor<\/strong> es m\u00e1s exigente que nunca. Buscan productos \u00fanicos o personalizados y por supuesto que respeten el medio ambiente. Consumir por consumir ya no es su prop\u00f3sito. Gracias a los datos y a las nuevas tecnolog\u00edas, las firmas van a poner ahora m\u00e1s que nunca al cliente en el centro del negocio, le van a mimar, van a plantearle productos verdaderamente interesantes y personalizados, van a hacerles sentir \u00fanicos con sus experiencias, porque si no lo hacen, sean cu\u00e1les sean sus estrategias, fracasar\u00e1n.<\/p>\n

Este consumidor actual esta adem\u00e1s concienciado con el medio que le rodea y apuesta definitivamente por la sostenibilidad<\/strong>. El futuro de la moda ser\u00e1 sostenible o no ser\u00e1. Acordaros de esta frase porque va a acompa\u00f1arnos durante todo el 2020.<\/p>\n

Estamos ante clientes muy bien informados y que adem\u00e1s de apostar por un consumo m\u00e1s responsable, buscan al mismo tiempo la inmediatez<\/strong> a la que les han acostumbrado los grandes retailers digitales.<\/p>\n

A consecuencia de esta inmediatez que requiere el consumidor actual, el aprovisionamiento<\/strong> y la cadena de suministro<\/strong> se han convertido en piezas clave para que las organizaciones sean competitivas. En este sentido veremos c\u00f3mo las grandes empresas apuestan por controlar muy bien las producciones y para ello abrir\u00e1n nuevos centros log\u00edsticos, tendr\u00e1n f\u00e1bricas propias, y por supuesto apostar\u00e1n por la automatizaci\u00f3n en sus centros de distribuci\u00f3n.<\/p>\n

\"2020
Gucci<\/figcaption><\/figure>\n

Desde talentiam<\/em> siempre nos adaptamos a las necesidades del mercado, de las compa\u00f1\u00edas y de sus clientes para que el negocio siga creciendo y evolucionando. Si no te quieres perder todas las novedades que traer\u00e1 el a\u00f1o 202o, s\u00edguenos en nuestras Redes Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>)\u00a0 y forma parte de esta comunidad talentiam que no para de crecer.<\/p>\n","protected":false},"excerpt":{"rendered":"

La industria de la moda y el retail ha cambiado r\u00e1pidamente en los \u00faltimos a\u00f1os. Como ya es costumbre en talentiam, al llegar estas fechas ponemos la vista en el futuro y valoramos c\u00f3mo va a evolucionar nuestro sector.<\/p>\n","protected":false},"author":7,"featured_media":5933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other","footnotes":""},"categories":[26],"tags":[171,314,463,109,152,124],"class_list":["post-5926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-fashion","tag-futuro","tag-industria-textil","tag-moda","tag-negocio","tag-retail"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":1,"sum_votes":4},"yoast_head":"\nNuevos retos en 2020 para el sector fashion retail - talentiam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentiam.com\/es\/blog\/nuevos-retos-2020-sector-fashion-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos retos en 2020 para el sector fashion retail - talentiam\" \/>\n<meta property=\"og:description\" content=\"La industria de la moda y el retail ha cambiado r\u00e1pidamente en los \u00faltimos a\u00f1os. 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