{"id":5914,"date":"2019-12-11T07:00:43","date_gmt":"2019-12-11T06:00:43","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=5914"},"modified":"2019-12-11T08:51:52","modified_gmt":"2019-12-11T07:51:52","slug":"la-campana-navidena-acelera-el-sector-retail-este-2019","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/la-campana-navidena-acelera-el-sector-retail-este-2019\/","title":{"rendered":"La campa\u00f1a navide\u00f1a acelera el sector retail"},"content":{"rendered":"

El mes de diciembre supone uno de los mejores momentos para el sector retail<\/strong>. La esperada llegada de la Navidad<\/strong> activa las compras (sobretodo en jugueter\u00eda y accesorios) y crea unas jornadas de bonanzas econ\u00f3micas<\/strong>. Las calles est\u00e1n repletas de clientes y las tiendas se visten de gala hasta la segunda semana de enero. El Black Friday<\/em><\/a> y el Cyber Monday\u00a0<\/em>han sido fechas clave en el calendario navide\u00f1o de este 2019 pero algunos espa\u00f1oles siguen fieles a las tradiciones: comprar a pie de calle durante el mes de diciembre. En talentiam<\/strong> <\/em>nos informamos de la previsiones de este a\u00f1o en el sector retail y anunciamos algunas noticias que creemos interesantes para nuestros lectores.<\/p>\n

\"\"<\/p>\n

El gasto estimado para la Navidad 2019 de los espa\u00f1oles se sit\u00faa en 554 euros<\/h2>\n

La \u00e9poca navide\u00f1a no es, \u00fanicamente, sin\u00f3nimo de regalos: las cenas con amigos, las reuniones con familiares y las escapadas tambi\u00e9n forman parte del calendario. Seg\u00fan la consultora Deloitte: <\/a>\u00abLa estimaci\u00f3n de gasto de los espa\u00f1oles para estas navidades ha aumentado un 2,4%<\/b> con respecto al gasto real del a\u00f1o pasado. El gasto medio por ciudadno ser\u00e1 de 554 euros<\/strong>. Adem\u00e1s, Espa\u00f1a est\u00e1 por encima de la media de los pa\u00edses europeos encuestados en intenci\u00f3n de gasto. Los consumidores europeos gastar\u00e1n de media unos 461\u20ac<\/b>, un 3% m\u00e1s que el a\u00f1o pasado\u00bb.<\/p>\n

En relaci\u00f3n a qu\u00e9 prefieren los espa\u00f1oles, la consultora apunta: \u00abEl\u00a0dinero<\/b> vuelve a ser el regalo m\u00e1s deseado para los espa\u00f1oles, superando a la ropa y el calzado, que ocupaban el primer puesto en 2018. Sin embargo, si preguntamos a los espa\u00f1oles por sus preferencias de compra para estas navidades,\u00a0la ropa y el calzado<\/b>\u00a0se posicionan como el regalo estrella. Los\u00a0libros<\/b>, los\u00a0perfumes<\/b>\u00a0y\u00a0cosm\u00e9ticos<\/b> cierran el top 3 de esta lista\u00bb. Por \u00faltimo, los adolescentes se decantan por los\u00a0videojuegos<\/b>, los\u00a0libros<\/b>\u00a0y el\u00a0dinero <\/b>y los ni\u00f1os prefieren los \u00a0juegos de construcci\u00f3n<\/b>\u00a0y los\u00a0juegos educativos.<\/b><\/p>\n

\"\"<\/p>\n

Las tiendas f\u00edsicas siguen ganando, pero el ecommerce aprieta con fuerza<\/h2>\n

El estudio de Deloitte tambi\u00e9n analiza los canales de venta<\/strong> y estipula que el retail sigue con buen pie: \u00abLos espa\u00f1oles seguimos prefiriendo hacer nuestras compras navide\u00f1as en las tiendas f\u00edsicas<\/b>, especialmente en los grandes almacenes, que contin\u00faan siendo la superficie estrella. Sin embargo, la intenci\u00f3n de gasto en el\u00a0canal online<\/b>\u00a0sigue creciendo y ya representa un\u00a028%<\/b> del presupuesto total\u00bb.<\/p>\n

En relaci\u00f3n a cu\u00e1ndo compramos los espa\u00f1oles, la multinacional afirma: \u00abLa\u00a0campa\u00f1a del Black Friday<\/b>\u00a0atraer\u00e1 a un\u00a077%<\/b>\u00a0de los consumidores espa\u00f1oles y, en Europa, a un 68%. Los espa\u00f1oles gastaremos unos\u00a0127\u20ac<\/b> este d\u00eda, una cifra que representa alrededor del 23% de su presupuesto total navide\u00f1o. Los j\u00f3venes entre 18 y 34 a\u00f1os, los que m\u00e1s aprovechar\u00e1n el Black Friday\u00bb. Como ya anunciamos en talentiam<\/em><\/strong>, el pasado Black Friday<\/em> fue todo un \u00e9xito de ventas.<\/p>\n

\"\"<\/p>\n

Consejos para ahorrar en Navidad<\/h2>\n

Cuando pensamos en esta \u00e9poca del a\u00f1o la palabra \u00abgasto\u00bb es una de las primeras que nos viene a la cabeza, pero existen met\u00f3dos que podemos emplear para gastar un poco menos en Navidad. Para empezar, en talentiam<\/em> <\/strong>te recomendamos que tengas un presupuesto estipulado<\/strong> y que te ci\u00f1as a \u00e9l, de este modo vas a evitar compras impulsivas y cantidades que no te puedes permitir. En segundo lugar, compra aquello que tus seres queridos necesiten. No te dejes llevar por productos \u00abbonitos\u00bb que no tienen un fin: apuesta por objetos \u00fatiles<\/strong> que hagan la vida m\u00e1s f\u00e1cil. En tercer lugar, compara precios y compra con antelaci\u00f3n<\/strong>. Cuanto m\u00e1s se acercen las fechas marcadas menos productos habr\u00e1 disponibles y m\u00e1s elevado ser\u00e1 su precio (sobretodo en plataformas ecommerce<\/em>). Por \u00faltimo, te recomendamos un consumo responsable, \u00e9tico y lo m\u00e1s sostenible posible<\/strong> (el medioambiente<\/a> te lo agradecer\u00e1).<\/p>\n

Desde talentiam<\/strong>\u00a0<\/em>os dedeamos unas felices fiestas a todos y vamos a seguir informando de las novedades de las jornadas navide\u00f1as durante este mes de diciembre. Sigue el d\u00eda a d\u00eda del sector Fashion-Retail a trav\u00e9s de las publicaciones en nuestras\u00a0Redes\u00a0 Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Como cada a\u00f1o la campa\u00f1a navide\u00f1a pone en marcha el consumo y el sector retail se beneficia de las fiestas con n\u00fameros al alza que pueden salvar el trimestre. Algunos expertos apuntan que la econom\u00eda reflota con la llegada de la Navidad. <\/p>\n","protected":false},"author":8,"featured_media":5915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other","footnotes":""},"categories":[26,102],"tags":[177,360,179,180,165,522,163,133,171,109,166,152,523,124,521,106,126],"class_list":["post-5914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","category-talentiam","tag-177","tag-cliente","tag-clienteling","tag-clientes","tag-compras","tag-consumo","tag-ecommerce","tag-empresas","tag-fashion","tag-moda","tag-navidad","tag-negocio","tag-regalos","tag-retail","tag-sector","tag-talentiam","tag-tiendas"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nLa 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