{"id":5761,"date":"2019-11-25T07:00:10","date_gmt":"2019-11-25T06:00:10","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=5761"},"modified":"2019-11-25T09:25:28","modified_gmt":"2019-11-25T08:25:28","slug":"por-que-la-moda-sostenible-dice-no-al-black-friday-2019","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/por-que-la-moda-sostenible-dice-no-al-black-friday-2019\/","title":{"rendered":"Por qu\u00e9 la moda sostenible dice ‘no’ al Black Friday"},"content":{"rendered":"

La moda sostenible<\/strong> da alas a la responsabilidad del consumidor y aboga por un consumo \u00e9tico y moral. Seg\u00fan apuntan varios expertos<\/a>, el Black Friday<\/em><\/strong> tiene un origen poco justo: \u00abel nombre de este d\u00eda proviene de que el d\u00eda despu\u00e9s de Acci\u00f3n de Gracias los comerciantes de esclavos negros los vend\u00edan con descuentos\u00bb. Esta celebraci\u00f3n se ha expandido con mucha rapidez por todo el mundo y es un d\u00eda donde el gasto de los consumidores se dispara para el sector fashion-retail<\/em>. <\/strong>Aunque en un inicio el Black Friday<\/em><\/a> se relacionaba con productos tecnol\u00f3gicos, a d\u00eda de hoy no hay industria que se salve del d\u00eda de los ‘precios negros’. El fast fashion\u00a0<\/strong><\/em>es uno de los sectores donde los descuentos se han popularizado y la moda sostenible dice ‘no’ a la proliferaci\u00f3n de las fiestas que fomentan el sobreconsumo. En talentiam <\/strong>analizamos los motivos que conducen a las green brands\u00a0<\/strong><\/em>a no sumarse al Black Friday<\/em>.<\/p>\n

\"\"<\/p>\n

La econom\u00eda no se adapta al futuro<\/h2>\n

El sistema econ\u00f3mico actual, centrado en las ideas del capitalismo<\/strong> del mundo occidental, naci\u00f3 y se desarroll\u00f3 bajo las premisas del siglo XX<\/strong>. En el siglo pasado el concepto clave era el crecimiento y el \u00e9xito econ\u00f3mico de las empresas: cu\u00e1nto m\u00e1s, mejor. Factores como la sostenibildiad, la salud del planeta o el bienestar de la sociedad no entraban en juego en un momento donde lo m\u00e1s importante era generar dinero para la industria.<\/p>\n

De este modo hemos crecido en una cultura centrada en el consumo donde no se valora tanto la calidad<\/strong> como la cantidad<\/strong>. Los pa\u00edses desarrollados, principalmente, no han sabido adaptar las nuevas tendencias de consumo<\/strong> a las necesidades de la Tierra y han centrado todos sus esfuerzos en seguir apoyando un modelo de hiperconsumo<\/strong> lejano a la realidad que nos rodea. La econom\u00eda deber\u00eda parar un segundo y analizar la situaci\u00f3n actual para frenar su impacto en la supervivencia del planeta. La moda sostenible apuesta por una nueva estrategia econ\u00f3mica donde el consumo quede relegado a un acto de necesidad, no a un acto de desperdicio y capricho que tiene un grave impacto en nuestro planeta.<\/p>\n

\"\"<\/p>\n

Green\u00a0Friday, la alternativa sostenible al ‘Black Friday’<\/h2>\n

La moda sostenible adopta nuevas acciones para frenar el consumo el viernes negro. Fen\u00f3menos como el ‘Green Friday’<\/strong><\/em> se expanden con gran aceptaci\u00f3n para los ‘nuevos consumidores’. Esta tendencia apuesta por el consumo responsable en el Black Friday<\/em><\/a>. Apoya la compra de productos eco friendly\u00a0<\/strong><\/em>y el acceso a firmas que apuestan por la moda sostenible.<\/p>\n

Seg\u00fan informa elattelier.com \u00a0<\/a>el Hervidero de Ideas<\/a> <\/strong>\u00a0(una agencia creativa para marcas eco-friendly)<\/em> nos presentan algunas marcas que debemos tener en nuestro radar para consumir en el Green Friday<\/em>: Alazia Couture<\/a>,\u00a0Real F\u00e1brica<\/a>,\u00a0Amapola Vegan Shop<\/a>,\u00a0Bella Solera<\/a>,\u00a0Biokotton<\/a>,\u00a0Cabuya<\/a>,\u00a0Cris\u00e1lida<\/a>,\u00a0Dignity World<\/a>,\u00a0Filantropic<\/a>,\u00a0Koliflower<\/a>,\u00a0Ins\u00f3lita Slow Concept<\/a>,\u00a0Laiapapio<\/a>,\u00a0Les Volutes<\/a>,\u00a0Little Anchovy<\/a>,\u00a0Maldita Mar\u00eda<\/a>,\u00a0Moda en Positivo<\/a>,\u00a0Nastasianash<\/a>,\u00a0Random Dress<\/a>,\u00a0Reset Priority<\/a>,\u00a0Santo Fruto<\/a>,\u00a0The Circular Project<\/a>,\u00a0Tiralahilacha<\/a>,\u00a0Vela Pao,\u00a0<\/a>Warm and Wild<\/a>,\u00a0<\/a>Souji<\/a>,\u00a0<\/a>Rural It<\/a>,\u00a0<\/a>Plantea en Verde<\/a>,\u00a0<\/a>Naturtelas<\/a>\u00a0y\u00a0<\/a>Knitting Noodles<\/a>,\u00a0<\/a>Floritismo<\/a>.<\/p>\n

\"\"<\/p>\n

Buy Nothing Day,\u00a0<\/em>el\u00a0D\u00eda\u00a0Sin Compras<\/strong><\/h2>\n

El padre del BND es Ted Dave<\/strong>, artista canadiense y fot\u00f3grafo publicitario, que lo propuso por primera vez en 1992 en Vancouver. \u201cLo bastante es suficiente\u201d, fue su lema. El<\/i> Buy Nothing Day <\/strong><\/i>es una propuesta que dice ‘no’ al consumo irresponsable. M\u00e1s all\u00e1 de rechazar el cosumo de cualquier producto ese d\u00eda, tambi\u00e9n apuesta por salir a la calle a denunciar un sistema que destruye nuestro entorno. Posteriormente, esta idea fue adoptada y promovida por la asociaci\u00f3n y revista Adbusters<\/i>, liderada por el activista Kalle Lasn, uno de los miembros de Occupy Wall Street<\/i> (2011). El Buy Nothing Day <\/em>rechaza el consumismo en todas sus facetas.<\/p>\n

\"\"<\/p>\n

Ecoalf no participar\u00e1 en el Black Friday 2019<\/h2>\n

La noticia salt\u00f3 la semana pasada: Ecoalf<\/strong> lanz\u00f3 un mensaje en sus redes sociales donde apuntaba que, un a\u00f1o m\u00e1s, no se suma a la celebraci\u00f3n del Black Friday. <\/em><\/strong>Seg\u00fan el comunicado de la marca: \u00a0\u00abECOALF LUCHA POR UN PLANETA QUE PASA LA SIGUIENTE TEMPORADA. Como parte de nuestra filosof\u00eda, no participaremos en el Black Friday. En cambio, destacaremos la necesidad de consumir de manera responsable, mostrando un v\u00eddeo educativo sobre el impacto y la huella ambiental causados por la sobreproducci\u00f3n y el consumo excesivo que se ha normalizado tanto en nuestra sociedad. Lucharemos por un planeta m\u00e1s all\u00e1 de la pr\u00f3xima temporada. #recyclingblackfriday #ecoalf<\/strong>\u00ab. Las principales firmas que abogan por la moda sostenible lanzan importantes campa\u00f1as de sensibilizaci\u00f3n para fomentar un consumo racional. Un motivo m\u00e1s para entender el fen\u00f3meno green<\/em> <\/strong>que rodea a la celebraci\u00f3n del viernes negro.<\/p>\n

En talentiam<\/strong> <\/em>apoyamos el futuro del planeta e informamos de diferentes acciones que defienden una moda sostenible y \u00e9tica. Sigue el d\u00eda a d\u00eda del sector Fashion-Retail a trav\u00e9s de las publicaciones en nuestras Redes\u00a0 Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>) y forma parte de esta familia que no para de crecer.<\/p>\n

Fotos | Ecoalf<\/p>\n

\n
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<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El Black Friday se celebra este viernes 29 de noviembre y la moda sostenible se opone a esta celebraci\u00f3n tan popular. La tendencia ‘slow fashion’ prefiere optar por modelos de consumo m\u00e1s responsables con el medio ambiente. En talentiam analizamos el por qu\u00e9 de este fen\u00f3meno. <\/p>\n","protected":false},"author":8,"featured_media":5764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other","footnotes":""},"categories":[1],"tags":[508,145,517,261,262,149,204,133,171,273,314,209,104,184,109,152,135,134,124,107,170,106,136,126],"class_list":["post-5761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-black-friday","tag-blackfriday","tag-blackfriday2019","tag-coolhunter","tag-coolhunting","tag-digital","tag-diseno","tag-empresas","tag-fashion","tag-freelance","tag-futuro","tag-inditex","tag-learning","tag-liderazgo","tag-moda","tag-negocio","tag-personas","tag-recursos-humanos","tag-retail","tag-sostenibilidad","tag-sostenible","tag-talentiam","tag-talento","tag-tiendas"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nPor 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