{"id":27152,"date":"2024-12-04T15:45:23","date_gmt":"2024-12-04T14:45:23","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=27152"},"modified":"2024-12-04T15:46:05","modified_gmt":"2024-12-04T14:46:05","slug":"crisis-sector-moda-jovenes-disenadores","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/crisis-sector-moda-jovenes-disenadores\/","title":{"rendered":"La transici\u00f3n ecol\u00f3gica y los costes de producci\u00f3n amenazan el futuro de las marcas j\u00f3venes"},"content":{"rendered":"<p>La industria de la moda enfrenta una grave crisis que afecta especialmente a las marcas emergentes y a los j\u00f3venes dise\u00f1adores. Estos se encuentran atrapados entre la alta gama y la moda r\u00e1pida, con dificultades financieras, de producci\u00f3n y distribuci\u00f3n, adem\u00e1s de tener que <strong>adaptarse a la transici\u00f3n ecol\u00f3gica que est\u00e1 reconfigurando el sector<\/strong>. La situaci\u00f3n es a\u00fan m\u00e1s compleja debido a la intensa competencia y a la escasez de apoyo por parte de los minoristas. A ra\u00edz de un art\u00edculo publicado en <a href=\"https:\/\/es.fashionnetwork.com\/news\/-como-pueden-sobrevivir-los-jovenes-disenadores-en-un-mercado-en-crisis-y-en-pleno-cambio-,1683499.html\">Fashion Network<\/a>, hablamos sobre esta situaci\u00f3n que implica a los dise\u00f1adores emergentes.<\/p>\n<figure id=\"attachment_27153\" aria-describedby=\"caption-attachment-27153\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-27153\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-7.jpg\" alt=\"Festival de Hy\u00e8res\" width=\"1600\" height=\"790\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-7.jpg 1600w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-7-300x148.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-7-1024x506.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-7-768x379.jpg 768w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-7-1536x758.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-27153\" class=\"wp-caption-text\">Festival de Hy\u00e8res<\/figcaption><\/figure>\n<p>La falta de liquidez y los plazos de pago extendidos de los minoristas agravan a\u00fan m\u00e1s la situaci\u00f3n. Algunos dise\u00f1adores, como Marianna Ladreyt, han tenido que revisar sus modelos de negocio, enfoc\u00e1ndose en productos m\u00e1s exclusivos y reduciendo su presencia en el mercado mayorista. Otros, como Jeanne Friot, luchan por encontrar un equilibrio entre la visibilidad medi\u00e1tica y la sostenibilidad financiera. Adem\u00e1s, <strong>las grandes tiendas y almacenes ahora prefieren marcas consolidadas, lo que deja poco espacio a los j\u00f3venes dise\u00f1adores<\/strong>, que no pueden competir en igualdad de condiciones debido a los elevados precios de producci\u00f3n y las bajas \u00f3rdenes de compra.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-27155\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-6.png\" alt=\"Festival de Hy\u00e8res\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-6.png 1280w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-6-300x169.png 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-6-1024x576.png 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-6-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>En este contexto, los dise\u00f1adores emergentes deben encontrar formas innovadoras de sobrevivir, como la colaboraci\u00f3n entre marcas y la venta directa. Muchos recurren a premios y concursos, <strong>como el Festival de Hy\u00e8res o el Premio LVMH, que aunque brindan visibilidad, no garantizan \u00e9xito comercial<\/strong>. La falta de apoyo institucional y la retirada de programas de ayuda p\u00fablica empeoran la situaci\u00f3n. Adem\u00e1s, la transici\u00f3n hacia un modelo de producci\u00f3n sostenible requiere inversiones que muchos dise\u00f1adores no pueden afrontar, lo que los coloca en una posici\u00f3n a\u00fan m\u00e1s vulnerable.<\/p>\n<p>La crisis tambi\u00e9n afecta la cadena de suministro, con proveedores que enfrentan dificultades para adaptarse a los cambios impuestos por la transici\u00f3n ecol\u00f3gica y la reducci\u00f3n de vol\u00famenes de producci\u00f3n. <strong>Los j\u00f3venes dise\u00f1adores no solo deben lidiar con problemas financieros, sino tambi\u00e9n con la complejidad de crear en un entorno de constantes cambios tecnol\u00f3gicos y normativos<\/strong>. La transici\u00f3n ecol\u00f3gica y los costes de producci\u00f3n amenazan el futuro de las marcas j\u00f3venes, mientras que la industria de la moda en su conjunto contin\u00faa enfrentando un futuro incierto.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-27159\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres.jpg\" alt=\"Festival de Hy\u00e8res\" width=\"1200\" height=\"900\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres.jpg 1200w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-300x225.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-1024x768.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/12\/Festival-de-Hyeres-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div>Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>).<\/div>\n<div>\n<article id=\"post-21339\" class=\"c-post post-21339 post type-post status-publish format-standard has-post-thumbnail hentry category-talentiam tag-cultura tag-libro tag-libros tag-moda tag-negocio tag-tendencias\">\n<div class=\"c-post__content\">\n<div class=\"native ads_show\">\n<div class=\"wrapper_native\">\n<div class=\"inner_gallery\">\n<div class=\"title_description\">\n<div class=\"description\">\n<div class=\"border-left col-md-4 col-12\" data-v-5241bc5a=\"\">\n<div class=\"hidden-sm-and-down\" data-v-5241bc5a=\"\">\n<div class=\"c-single__buttons c-single__buttons--post\">\n<div id=\"yasr_visitor_votes_7223\" class=\"yasr-visitor-votes\">\n<div data-rater-postid=\"7223\" data-rating=\"0\" data-rater-starsize=\"24\" data-rater-readonly=\"false\" data-rater-nonce=\"d6969d253f\" data-issingular=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La dif\u00edcil situaci\u00f3n econ\u00f3mica y la transici\u00f3n ecol\u00f3gica ponen en jaque a las marcas emergentes, obligando a muchos dise\u00f1adores a reinventarse.<\/p>\n","protected":false},"author":8,"featured_media":27157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[261,262,171,109,124,258],"class_list":["post-27152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-coolhunter","tag-coolhunting","tag-fashion","tag-moda","tag-retail","tag-tendencias"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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