{"id":26972,"date":"2024-10-30T10:06:22","date_gmt":"2024-10-30T09:06:22","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26972"},"modified":"2024-10-30T10:06:22","modified_gmt":"2024-10-30T09:06:22","slug":"el-fenomeno-adidas-sigue-al-alza-dispara-sus-ventas-un-70","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/el-fenomeno-adidas-sigue-al-alza-dispara-sus-ventas-un-70\/","title":{"rendered":"El fen\u00f3meno Adidas sigue al alza: dispara sus ventas un +70%"},"content":{"rendered":"

A lo largo de los \u00faltimos a\u00f1os, las principales firmas del sector deportivo se han disputado el ascenso hasta lo m\u00e1s alto. Tras esta lucha, Adidas ha confirmado su inmenso poder. M\u00e1s all\u00e1 de ser una de las marcas m\u00e1s deseadas por los amantes de la moda, sus n\u00fameros son sencillamente apabullantes. Tal y como leemos en medios como Fashion United<\/a>, Adidas ha registrado un s\u00f3lido crecimiento en sus ingresos y beneficios en los primeros nueve meses de 2024, impulsado por el aumento de las ventas en Europa y China, aunque con dificultades en Norteam\u00e9rica. La compa\u00f1\u00eda alcanz\u00f3 un beneficio neto de 803 millones de euros, un 164% m\u00e1s que el a\u00f1o pasado<\/strong>, junto a ventas totales de 17.718 millones de euros, un aumento del 6,6% frente al mismo periodo de 2023.<\/p>\n

\"adidas\"
Unsplash<\/figcaption><\/figure>\n

Adem\u00e1s, en el medio citado detallan que en el tercer trimestre, las ventas netas llegaron a 6.438 millones de euros, un incremento del 7,3% respecto al a\u00f1o anterior, y el beneficio neto subi\u00f3 un 70,9% hasta los 443 millones. Este crecimiento fue especialmente fuerte en Europa, donde las ventas aumentaron un 18,8%, mientras que en Norteam\u00e9rica cayeron un 8,3%, lastradas en parte por la retirada de la l\u00ednea Yeezy. En China, las ventas crecieron un 8,7% en el trimestre, reflejando una s\u00f3lida recuperaci\u00f3n en este mercado clave, mientras que en Am\u00e9rica Latina y mercados emergentes el crecimiento fue de un 9,1%<\/strong>.<\/p>\n

A todo esto sumamos que el CEO de Adidas, Bj\u00f8rn Gulden, expres\u00f3 su satisfacci\u00f3n con el desempe\u00f1o, destacando el crecimiento subyacente y el margen bruto del 51%, as\u00ed como el \u00e9xito de sus l\u00edneas de productos, especialmente en la categor\u00eda de calzado y en las colecciones de \u00abLifestyle\u00bb y \u00abPerformance\u00bb. Adidas ha mostrado una tendencia positiva en todas las regiones excepto en Norteam\u00e9rica, donde enfrenta una ca\u00edda acumulada del 6,8% en las ventas durante los primeros nueve meses<\/strong>.<\/p>\n

\"adidas\"
Unsplash<\/figcaption><\/figure>\n
\n
\n
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Este crecimiento subraya la fortaleza de la marca Adidas y su capacidad de adaptaci\u00f3n a las condiciones cambiantes del mercado global. Aun con desaf\u00edos en Norteam\u00e9rica, la empresa mantiene una s\u00f3lida posici\u00f3n en sus mercados clave y contin\u00faa expandi\u00e9ndose, con una base que promete asegurar su crecimiento futuro y consolidar su presencia en la industria del deporte y el lifestyle. Por ahora, todas las miradas se centran en Norteam\u00e9rica, mercado que supone un gran reto para la marca de las tres bandas.<\/p>\n

Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Fotos | Unsplash (Max Letek<\/a> , D W<\/a> . Camilla Carvalho)<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas aumenta ventas un 7,3% y beneficios un 70% en el tercer trimestre de 2024, destacando en Europa y China, pese al reto que supone el mercado de Norteam\u00e9rica.<\/p>\n","protected":false},"author":8,"featured_media":26973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[101],"tags":[413,657,109,529,521],"class_list":["post-26972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-moda","tag-adidas","tag-deporte","tag-moda","tag-noticias","tag-sector"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nEl fen\u00f3meno Adidas sigue al alza: dispara sus ventas un +70%<\/title>\n<meta name=\"description\" content=\"Adidas aumenta ventas un 7,3% y 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