{"id":26931,"date":"2024-10-23T11:03:06","date_gmt":"2024-10-23T10:03:06","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26931"},"modified":"2024-10-23T11:03:06","modified_gmt":"2024-10-23T10:03:06","slug":"la-segunda-mano-toma-el-control-en-el-nuevo-movimiento-de-hm","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/la-segunda-mano-toma-el-control-en-el-nuevo-movimiento-de-hm\/","title":{"rendered":"La segunda mano toma el control en el nuevo movimiento de H&amp;M"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"cd6a82ef-edb1-4702-8262-01601233df06\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>H&amp;M es el nuevo protagonista en materia de estrategias para reforzar su posici\u00f3n en el mercado. La marca sueca celebra 20 a\u00f1os de colaboraciones con dise\u00f1adores de renombre relanzando una exclusiva colecci\u00f3n de segunda mano, tal y como subrayan medios como <a href=\"https:\/\/fashionunited.es\/noticias\/moda\/h-m-se-enfrenta-a-zara-de-lagerfeld-a-rabanne-capitaliza-20-anos-de-colaboraciones-recuperando-piezas-clave-de-sus-grandes-asociaciones\/2024102344241\">Fashion United<\/a> y <a href=\"https:\/\/es.fashionnetwork.com\/news\/H-m-revive-sus-colaboraciones-con-disenadores-con-una-coleccion-de-articulos-de-segunda-mano,1673569.html\">Fashion Network<\/a>. Esta iniciativa no solo marca dos d\u00e9cadas desde su primera asociaci\u00f3n con Karl Lagerfeld en 2004, sino que tambi\u00e9n se enfoca en la sostenibilidad, promoviendo la reutilizaci\u00f3n de prendas. <strong>La colecci\u00f3n incluir\u00e1 piezas clave de alianzas pasadas con dise\u00f1adores como Stella McCartney, Roberto Cavalli, Versace, Balmain, Alexander Wang y m\u00e1s, abarcando desde 2004 hasta 2023<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-26937\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/3.jpg\" alt=\"H&amp;M segunda mano\" width=\"1024\" height=\"624\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/3.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/3-300x183.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/3-768x468.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Este relanzamiento refleja el compromiso de H&amp;M con una econom\u00eda circular y sostenible, destacando su colaboraci\u00f3n con Sellpy, una plataforma de reventa de segunda mano propiedad del grupo. <strong>Las prendas que componen esta colecci\u00f3n no son reediciones, sino piezas originales recuperadas a trav\u00e9s de minoristas vintage y plataformas en l\u00ednea<\/strong>. De esta manera, H&amp;M da una segunda vida a prendas ic\u00f3nicas que marcaron una era en la moda, permitiendo que nuevas generaciones puedan redescubrir y disfrutar de estos dise\u00f1os.<\/p>\n<p>El lanzamiento de la colecci\u00f3n \u00abPre-Loved\u00bb comenzar\u00e1 el 24 de octubre en Par\u00eds y continuar\u00e1 en distintas ciudades importantes, como Londres, Mil\u00e1n, Nueva York y Barcelona. El 31 de octubre se pondr\u00e1n a disposici\u00f3n en l\u00ednea para un p\u00fablico m\u00e1s amplio. Esta serie de activaciones no solo refuerza el posicionamiento de H&amp;M en cuanto a moda sostenible, sino que tambi\u00e9n busca atraer a los clientes hacia sus tiendas insignia con experiencias de compra \u00fanicas y exclusivas.<\/p>\n<p>Con esta iniciativa, H&amp;M busca competir directamente con otras marcas como Zara. Mientras Zara ha empezado a realizar sus propias colaboraciones de alto perfil, como las recientes con Harry Lambert y Stefano Pilati, <strong>H&amp;M quiere reafirmar su posici\u00f3n como pionera en este modelo de colaboraciones<\/strong>. En sus 20 a\u00f1os de alianzas con grandes nombres del dise\u00f1o, la firma escandinava ha democratizado el acceso a la moda de alta gama, permitiendo a sus clientes disfrutar de piezas de dise\u00f1adores exclusivos a precios accesibles.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26933\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/1-1.jpg\" alt=\"H&amp;M segunda mano\" width=\"1024\" height=\"624\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/1-1.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/1-1-300x183.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/10\/1-1-768x468.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>J\u00f6rgen Andersson, director creativo de H&amp;M, subraya que la colecci\u00f3n ofrece a los fan\u00e1ticos de la moda una nueva oportunidad de poseer piezas hist\u00f3ricas, al mismo tiempo que fomenta el consumo consciente y responsable. En definitiva, <strong>este movimiento no solo revive las colaboraciones m\u00e1s destacadas de H&amp;M, sino que tambi\u00e9n reafirma su compromiso con un modelo de moda m\u00e1s sostenible<\/strong>, adapt\u00e1ndose a las nuevas tendencias de consumo y enfrent\u00e1ndose al competitivo panorama actual liderado por Inditex y Zara.<\/p>\n<\/div>\n<article id=\"post-26914\" class=\"c-post post-26914 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-moda tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-fashion tag-hermes tag-lujo tag-moda\">\n<div class=\"c-post__content\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"bc0e0769-8d37-42e5-9769-4e9f741680ad\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<article id=\"post-26891\" class=\"c-post post-26891 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-moda category-sostenibilidad tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-fashion tag-moda tag-sostenibilidad tag-sostenible\">\n<div class=\"c-post__content\">\n<article id=\"post-26806\" class=\"c-post post-26806 post type-post status-publish format-standard has-post-thumbnail hentry category-retail-moda category-sostenibilidad tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-empresas tag-fashion tag-negocio tag-recursos-humanos\">\n<div class=\"c-post__content\">\n<article id=\"post-26793\" class=\"c-post post-26793 post type-post status-publish format-standard has-post-thumbnail hentry category-retail-moda tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-fashion tag-moda tag-tendencias\">\n<div class=\"c-post__content\">\n<article id=\"post-26731\" class=\"c-post post-26731 post type-post status-publish format-standard has-post-thumbnail hentry category-retail-moda tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-espana tag-fashion tag-moda tag-negocio tag-ventas\">\n<div class=\"c-post__content\">\n<article id=\"post-26719\" class=\"c-post post-26719 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-moda tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-empresas tag-fashion tag-moda tag-negocio\">\n<div class=\"c-post__content\">\n<p>Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>).<\/p>\n<p>Fotos | H&amp;M<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<div class=\"c-single__buttons c-single__buttons--post\">\n<div id=\"yasr_visitor_votes_66168b12570a5\" class=\"yasr-visitor-votes\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex\"><\/div>\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"c-single__buttons c-single__buttons--post\">\n<div id=\"yasr_visitor_votes_8c1178a5697a4\" class=\"yasr-visitor-votes\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marca sueca celebra 20 a\u00f1os de colaboraciones con dise\u00f1adores de renombre relanzando una exclusiva colecci\u00f3n de segunda mano con prendas originales recuperadas a trav\u00e9s de minoristas vintage y plataformas en l\u00ednea.<\/p>\n","protected":false},"author":8,"featured_media":26935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[111],"tags":[644,261,262,171,109,107,170],"class_list":["post-26931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-644","tag-coolhunter","tag-coolhunting","tag-fashion","tag-moda","tag-sostenibilidad","tag-sostenible"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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