{"id":26914,"date":"2024-10-21T14:24:30","date_gmt":"2024-10-21T13:24:30","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26914"},"modified":"2024-10-21T14:24:30","modified_gmt":"2024-10-21T13:24:30","slug":"hermes-estreno-alta-costura","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/hermes-estreno-alta-costura\/","title":{"rendered":"Herm\u00e8s plantea su estreno en la Alta Costura"},"content":{"rendered":"
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A solo tres d\u00edas de que la multinacional francesa Herm\u00e8s publique los resultados financieros del tercer trimestre de 2024, crecen las expectativas sobre si la firma anunciar\u00e1 su entrada en el exclusivo mundo de la Alta Costura<\/a>. Axel Dumas, director ejecutivo de Herm\u00e8s desde 2014, mencion\u00f3 en una entrevista con el Financial Times<\/em> en septiembre que la empresa no descarta dar este importante paso. Aunque no dio fechas espec\u00edficas, esta posibilidad ha cobrado relevancia antes del pr\u00f3ximo informe financiero, previsto para el jueves 24 de octubre de 2024<\/strong>.<\/p>\n

\"Herm\u00e8s\"<\/p>\n

Dumas, parte de la sexta generaci\u00f3n de la familia Herm\u00e8s-Dumas, asumi\u00f3 el cargo de presidente ejecutivo en junio de 2023, tras la retirada de Henri-Louis Bauer. En sus declaraciones expuestas en Fashion United<\/a>, explic\u00f3 que, aunque no hay una hoja de ruta clara, Herm\u00e8s podr\u00eda integrarse en el selecto grupo de casas de moda que forman parte de la Alta Costura. Este grupo est\u00e1 conformado por un peque\u00f1o n\u00famero de marcas reconocidas oficialmente por la F\u00e9d\u00e9ration de la Haute Couture et de la Mode<\/em> (FHCM), como Chanel, Christian Dior y Givenchy. Tambi\u00e9n participan marcas como Versace y Valentino, aunque no son miembros de pleno derecho, sino que se incluyen en la categor\u00eda de \u00abCorrespondants\u00bb<\/strong>.<\/p>\n

\"Herm\u00e8s\"<\/p>\n

Para que Herm\u00e8s entre en la Alta Costura, debe cumplir requisitos como tener un taller en Par\u00eds y presentar dos colecciones anuales. La estrategia de aproximaci\u00f3n gradual que parece seguir Herm\u00e8s se asemeja a la adoptada por Balenciaga y Thom Browne, que presentan colecciones limitadas de Alta Costura antes de convertirse en miembros oficiales.<\/p>\n

En cuanto a los resultados empresariales de Herm\u00e8s, la firma ha demostrado resiliencia frente a las tensiones del mercado del lujo<\/strong>. A pesar de un contexto dif\u00edcil, con una demanda reducida en Asia y una contracci\u00f3n general en el sector, Herm\u00e8s aument\u00f3 sus ventas un 12 % en el primer semestre de 2024, alcanzando los 7.504 millones de euros. Las ventas crecieron especialmente en Europa (+17 %), Am\u00e9rica (+13,7 %) y Asia (+4,8 %).<\/p>\n

\"Herm\u00e8s\"<\/p>\n

Mientras otras empresas del sector, como LVMH, experimentaron ca\u00eddas en ventas en el tercer trimestre, Herm\u00e8s mantuvo una s\u00f3lida posici\u00f3n en el mercado. La evoluci\u00f3n positiva de sus acciones, que cerraron en 2.089 euros por t\u00edtulo el 20 de octubre, refuerza esta percepci\u00f3n. Ahora, queda por ver si Herm\u00e8s confirma su incursi\u00f3n en la Alta Costura, un movimiento estrat\u00e9gico que podr\u00eda elevar a\u00fan m\u00e1s el prestigio de la marca<\/strong>.<\/p>\n

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Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

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Axel Dumas, director ejecutivo de Herm\u00e8s desde 2014, abre la puerta de la firma a la Alta Costura y esto es todo lo que sabemos por el 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