{"id":26880,"date":"2024-10-14T13:46:40","date_gmt":"2024-10-14T12:46:40","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26880"},"modified":"2024-10-14T13:47:29","modified_gmt":"2024-10-14T12:47:29","slug":"cuanto-gastaran-los-espanoles-durante-black-friday-y-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/cuanto-gastaran-los-espanoles-durante-black-friday-y-cyber-monday\/","title":{"rendered":"\u00bfCu\u00e1nto gastar\u00e1n los espa\u00f1oles durante Black Friday y Cyber Monday?"},"content":{"rendered":"

Parec\u00eda imposible hace a\u00f1os en nuestro pa\u00eds: el Black Friday y el Cyber Monday se han impuesto como citas infalibles con el consumo. Aunque cada minorista cuenta con su propio calendario de ofertas, las fechas oficiales en las que se celebran Black Friday y Cyber Monday son el 29 de noviembre y el 2 de diciembre, respectivamente, es decir, el viernes y lunes despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias en Estados Unidos.<\/p>\n

\"Black
Unsplash<\/figcaption><\/figure>\n

\u00abNuestras predicciones indican que, durante el Black Friday, los productos electr\u00f3nicos seguir\u00e1n siendo los favoritos de los compradores en l\u00ednea, seguidos de los sectores de viajes, salud y belleza. Esto ha sido una constante en los \u00faltimos a\u00f1os, ya que los consumidores buscan aprovechar las rebajas en art\u00edculos de alto costo\u00bb, coment\u00f3 Eduardo Esparza, vicepresidente y gerente general de Webloyalty en Iberia y Brasil.<\/p>\n

\"Black<\/p>\n

Esparza tambi\u00e9n destac\u00f3 que el canal online se ha consolidado como parte esencial de los h\u00e1bitos de compra, con cada vez m\u00e1s personas optando por esta opci\u00f3n para evitar filas y multitudes, sortear la falta de stock en tiendas f\u00edsicas, comparar precios de manera m\u00e1s r\u00e1pida o incluso obtener ahorros adicionales a trav\u00e9s de herramientas como el \u00abcashback\u00bb<\/strong>, que ofrecen algunos programas. \u00abTodos estos factores nos llevan a prever un aumento del 22 % en pedidos online durante las dos campa\u00f1as de este a\u00f1o, en comparaci\u00f3n con el a\u00f1o anterior\u00bb, detall\u00f3 el ejecutivo de Webloyalty.<\/p>\n

\u00abEl retail media se ha convertido en una soluci\u00f3n estrat\u00e9gica crucial para que los minoristas puedan dirigir sus esfuerzos de manera efectiva, alcanzando a los consumidores con productos que realmente desean o necesitan comprar. A trav\u00e9s de diversos canales, los retailers pueden ofrecer una comunicaci\u00f3n segmentada y dirigida a un p\u00fablico m\u00e1s receptivo que en otras \u00e9pocas del a\u00f1o<\/strong>\u00ab, se\u00f1al\u00f3 Esparza.<\/p>\n

\"Black<\/p>\n

El Black Friday representa una excelente oportunidad para que los minoristas atraigan a nuevos clientes. \u00abPara tener \u00e9xito, deben prepararse adecuadamente antes del inicio de la campa\u00f1a, garantizando que est\u00e1n listos para manejar el aumento esperado en el tr\u00e1fico y las ventas\u00bb, afirm\u00f3 Esparza. \u00abTambi\u00e9n es fundamental implementar estrategias que les permitan captar la atenci\u00f3n de los consumidores desde el principio, as\u00ed como segmentar a los clientes para ofrecerles las ofertas m\u00e1s adecuadas a sus preferencias\u00bb, concluy\u00f3 en su discurso.<\/p>\n

Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

Fotos | Unsplash<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Las proyecciones de Webloyalty dibujan un escenario repleto de dudas respecto a los pr\u00f3ximos Black Friday y Cyber Monday.<\/p>\n","protected":false},"author":8,"featured_media":26885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[644,522,345,109,152,258],"class_list":["post-26880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-644","tag-consumo","tag-espana","tag-moda","tag-negocio","tag-tendencias"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":1,"sum_votes":5},"yoast_head":"\nCu\u00e1nto gastar\u00e1n 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