{"id":26731,"date":"2024-09-18T14:38:28","date_gmt":"2024-09-18T13:38:28","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26731"},"modified":"2024-09-18T14:44:25","modified_gmt":"2024-09-18T13:44:25","slug":"como-ha-sido-ventas-de-moda-en-espana-este-verano","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/como-ha-sido-ventas-de-moda-en-espana-este-verano\/","title":{"rendered":"\u00bfC\u00f3mo han sido las ventas de moda en Espa\u00f1a este verano?"},"content":{"rendered":"<p>La moda en Espa\u00f1a est\u00e1 atravesando un momento complejo de Espa\u00f1a. De hecho, la situaci\u00f3n es un tanto extra\u00f1a en todo el mundo. De acuerdo con datos ofrecidos por la <a href=\"https:\/\/www.acotex.org\/barometro\/\" target=\"_blank\" rel=\"noopener\">Asociaci\u00f3n Nacional de Moda Retail Acotex<\/a>, los datos anuales no est\u00e1n cumpliendo las expectativas, pero tras unos meses de marzo, abril, mayo y junio negativos, <strong>julio y agosto han plateado un escenario m\u00e1s positivo<\/strong>. El\u00a0Bar\u00f3metro Acotex, que se presenta cada mes, mira con optimismo hacia el final de a\u00f1o y aleja las dudas al respecto.<\/p>\n<figure id=\"attachment_26736\" aria-describedby=\"caption-attachment-26736\" style=\"width: 1300px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-26736\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/priscilla-du-preez-DqJMxq5ZDqA-unsplash.jpg\" alt=\"C\u00f3mo han sido ventas de moda en Espa\u00f1a este verano\" width=\"1300\" height=\"867\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/priscilla-du-preez-DqJMxq5ZDqA-unsplash.jpg 1300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/priscilla-du-preez-DqJMxq5ZDqA-unsplash-300x200.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/priscilla-du-preez-DqJMxq5ZDqA-unsplash-1024x683.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/priscilla-du-preez-DqJMxq5ZDqA-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-26736\" class=\"wp-caption-text\">Unsplash<\/figcaption><\/figure>\n<p>\u00ab<em>El mes de julio se cerr\u00f3 con un incremento de ventas del 2,7%, por debajo de las previsiones. Se esperaban unas buenas rebajas, ya que al no venderse el producto en temporada hab\u00eda mucho stock en las tiendas con precios muy atractivos y, sin embargo, no se ha vendido todo lo que se esperaba<\/em>\u00ab, leemos en el portal de Acotex. Por otro lado, a\u00f1aden que \u00ab<em>en el mes de agosto el incremento de las ventas ha sido del 3,1%, quedando el acumulado anual con un retroceso de ventas del 0,82%. <strong>Este incremento de ventas en el mes de agosto lo achacamos, principalmente, a las compras de los turistas<\/strong> que han visto mucha variedad de productos en las tiendas con precios muy atractivos<\/em>\u00ab.<\/p>\n<figure id=\"attachment_26732\" aria-describedby=\"caption-attachment-26732\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-26732\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/wu-yi-Bx_Iq59ZHKY-unsplash.jpg\" alt=\"C\u00f3mo han sido ventas de moda en Espa\u00f1a este verano\" width=\"1200\" height=\"900\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/wu-yi-Bx_Iq59ZHKY-unsplash.jpg 1200w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/wu-yi-Bx_Iq59ZHKY-unsplash-300x225.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/wu-yi-Bx_Iq59ZHKY-unsplash-1024x768.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/09\/wu-yi-Bx_Iq59ZHKY-unsplash-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-26732\" class=\"wp-caption-text\">Unsplash<\/figcaption><\/figure>\n<p>Como ya hemos comentado, Acotex destaca que \u00ab<em>de\u00a0cara al \u00faltimo cuatrimestre del a\u00f1o somos optimistas y confiamos en seguir esta l\u00ednea ascendente de ventas y cerrar el a\u00f1o en positivo<\/em>\u00ab. Gracias a los datos ofrecidos descubrimos que el comprador espa\u00f1ol est\u00e1 algo reticente a gastar este 2024 y que los turistas son los que ejercen de equilibrio. <strong>Turistas que, en algunos casos, encuentran en Espa\u00f1a un precio algo m\u00e1s bajo que en sus pa\u00edses natales<\/strong>. En especial, cuando hablamos de moda <em>premium<\/em> y lujo, y tenemos en cuenta que muchos puntos de venta multimarca ofrecen costes muy competitivos.<\/p>\n<article id=\"post-26719\" class=\"c-post post-26719 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias-moda tag-644 tag-coolhunter tag-coolhunting tag-diseno tag-empresas tag-fashion tag-moda tag-negocio\">\n<div class=\"c-post__content\">\n<p>Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>).<\/p>\n<p>Fotos | Unsplash<\/p>\n<\/div>\n<\/article>\n<div class=\"content__info--extra\">\n<div class=\"content__info--extra__front\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La moda en Espa\u00f1a respira algo m\u00e1s tranquila tras un julio y un agosto marcados por las rebajas y la fluencia de turistas en nuestro pa\u00eds.<\/p>\n","protected":false},"author":8,"featured_media":26734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[644,261,262,204,345,171,109,152,660],"class_list":["post-26731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-644","tag-coolhunter","tag-coolhunting","tag-diseno","tag-espana","tag-fashion","tag-moda","tag-negocio","tag-ventas"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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