{"id":26719,"date":"2024-09-16T09:51:28","date_gmt":"2024-09-16T08:51:28","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26719"},"modified":"2024-09-16T09:53:16","modified_gmt":"2024-09-16T08:53:16","slug":"zara-streaming-en-espana-inditex-avanza-las-ventas-en-directo","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/zara-streaming-en-espana-inditex-avanza-las-ventas-en-directo\/","title":{"rendered":"\u00abZara Streaming\u00bb llega a Espa\u00f1a: Inditex avanza hacia las ventas en directo"},"content":{"rendered":"

No es algo nuevo: vender a trav\u00e9s de redes sociales a una tendencia que lleva varios a\u00f1os dando mucha guerra. Eso s\u00ed, no es algo f\u00e1cil de adoptar en grandes empresas que cuentan con un sistema de venta complejo. Inditex da un paso al frente en materia de tecnolog\u00eda en mercados clave como el de Espa\u00f1a, Estados Unidos, Francia, Italia, Alemania, Reino Unido, Irlanda, Pa\u00edses Bajos y Canad\u00e1, tras el \u00e9xito en China. Desde el mes noviembre del a\u00f1o pasado, Zara transmite una vez a la semana en directo en Douyin<\/strong>, la versi\u00f3n china de TikTok. Ahora, tal y como ha informado el grupo, lo har\u00e1 tambi\u00e9n en otros pa\u00edses, con el fin de conectar con la audiencia m\u00e1s joven y de incrementar (a\u00fan m\u00e1s) sus ventas.<\/p>\n

\"Zara\"
Zara<\/figcaption><\/figure>\n

\u00abZara Streaming\u00bb naci\u00f3 el pasado 2023 como proyecto piloto para el mercado chino. Estas retransmisiones semanales en directo, que pueden llegar a tener una duraci\u00f3n de hasta 5 horas, incluyen im\u00e1genes de probador o pasarela junto a famosas locales o modelos, adem\u00e1s de contenido de lo que se esconde tras las bambalinas de la marca. De este modo, las potenciales compradoras pueden ver en acci\u00f3n los dise\u00f1os de cada nuevo lanzamiento y tienen la oportunidad de conocer en profundidad qu\u00e9 hay detr\u00e1s de Zara<\/strong>.<\/p>\n

\"Zara\"<\/p>\n

De acuerdo con Inditex, los \u201clivestreams\u201d de Zara<\/a> se realizan en un gran espacio de 1.000 metros cuadrados en Shangh\u00e1i y cuentan con un equipo de m\u00e1s de 75 miembros. En l\u00edneas generlaes, las emisiones cuentan con una audiencia de alrededor de 800.000 espectadores, datos complejos de dibujar en pa\u00edses menos poblados como Espa\u00f1a. Sin lugar a dudas, estos \u201clivestreams\u201d son la antesala del \u201clive shopping\u201d, la experiencia que Inditex desea adoptar en breves<\/strong>. Por ahora, estos directos no permiten comprar en directo, pero todo apunta a que se podr\u00e1 lograr.<\/p>\n

\"Zara\"<\/p>\n

\u201cObservamos una fuerte evoluci\u00f3n de la venta online y seguimos confiando en una progresi\u00f3n positiva. Por ello, estamos esforz\u00e1ndonos en la implementaci\u00f3n de nuevas iniciativas\u201d, asegur\u00f3 el consejero delegado de la compa\u00f1\u00eda, \u00d3scar Garc\u00eda Maceiras, durante su discurso en la conferencia con analistas del pasado mi\u00e9rcoles 11 de septiembre. La puesta en marcha de \u201cZara Streaming\u201d en Europa y Estados Unidos se posiciona como el principal proyecto del grupo para cerrar un 2024 de r\u00e9cord<\/strong>.<\/p>\n

Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

Fotos | Zara<\/p>\n","protected":false},"excerpt":{"rendered":"

Inditex confirma que \u00abZara Streaming\u00bb aterriza en Espa\u00f1a y Estados Unidos tras su \u00e9xito en el mercado 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