{"id":26664,"date":"2024-08-28T14:31:48","date_gmt":"2024-08-28T13:31:48","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26664"},"modified":"2024-08-28T14:31:48","modified_gmt":"2024-08-28T13:31:48","slug":"mexico-da-la-bienvenida-a-las-nuevas-tiendas-de-bershka","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/mexico-da-la-bienvenida-a-las-nuevas-tiendas-de-bershka\/","title":{"rendered":"M\u00e9xico da la bienvenida a las nuevas tiendas de Bershka"},"content":{"rendered":"

M\u00e9xico es uno de los pa\u00edses cuya alianza con Inditex est\u00e1 ganando m\u00e1s fuerza con el paso del tiempo. Bershka es la \u00faltima firma del gigante espa\u00f1ol en dar un gran paso en M\u00e9xico, donde acaba de estrenar su nuevo concepto de tienda. La avenida Francisco I. Madero de Ciudad de M\u00e9xico ya albergaba una tienda Bershka, que ahora se relanza al p\u00fablico convertida en una flagship<\/em> con una nueva identidad visual<\/strong>. La marca de Inditex estren\u00f3, por primera vez, su novedoso concepto el pasado mes de septiembre de 2023 en Mil\u00e1n, una idea que se est\u00e1 expandiendo a otros continentes.<\/p>\n

\"M\u00e9xico\"
Bershka<\/figcaption><\/figure>\n

El equipo interno de arquitectura e interiorismo de Bershka y el estudio de arquitectura barcelon\u00e9s, especializado en retail, Castel Estudio, son los \u00abculpables\u00bb de la nueva experiencia de compra que ofrece la marca. Ahora, Bershka cuenta con cerca de 70 puntos de venta en M\u00e9xico<\/strong>, un n\u00famero que tan solo conoce un sentido: el ascendente. Un total de 1.340 metros cuadrados, distribuidos en tres plantas en altura, forman la estrenada flagship<\/em> de Bershka en la capital mexicana. La creaci\u00f3n de espacios internos fluidos, la generaci\u00f3n de itinerarios internos que faciliten diferentes experiencias de compra desde un mismo espacio y la revalorizaci\u00f3n de las arquitecturas propias de cada establecimiento son las bases de las renovaciones en retail de la firma.<\/p>\n

\"Bershka\"<\/p>\n

\u00abEl proyecto ha decidido respetar la arquitectura interior existente<\/strong>, limpi\u00e1ndola de intervenciones anteriores y dejando a la vista las texturas de piedras, lava volc\u00e1nica, ladrillos, etc. con los que fueron construidos los muros del edificio\u00bb, destacan desde Bershka. Un trabajo que permiti\u00f3 que \u00abdurante esta actuaci\u00f3n, en una de las paredes\u00bb, saliera \u00aba la luz una maravillosa escultura mexica de 500 a\u00f1os de antig\u00fcedad\u00bb, que \u00abse ha integrado dentro del proyecto de la tienda\u00bb. \u00abLa intenci\u00f3n del proyecto ha sido en todo momento realizar una arquitectura neutra, que haga protagonista al producto y su colorido\u00bb, a\u00f1aden en su explicaci\u00f3n.<\/p>\n

\"M\u00e9xico\"<\/p>\n

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Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

Fotos | Bershka<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

La tienda situada en la avenida Francisco I. Madero de Ciudad de M\u00e9xico estrena el nuevo concepto de tienda de Bershka.<\/p>\n","protected":false},"author":8,"featured_media":26666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[644,640,262,204,171,453,109,124,301],"class_list":["post-26664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-644","tag-bershka","tag-coolhunting","tag-diseno","tag-fashion","tag-mexico","tag-moda","tag-retail","tag-tienda"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nM\u00e9xico da la bienvenida a las nuevas tiendas de Bershka<\/title>\n<meta name=\"description\" content=\"La tienda situada en la avenida Francisco I. 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