{"id":26635,"date":"2024-08-26T09:08:03","date_gmt":"2024-08-26T08:08:03","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26635"},"modified":"2024-08-26T09:08:03","modified_gmt":"2024-08-26T08:08:03","slug":"menos-devoluciones-mayor-satisfaccion-las-fotografias-reales-gustan-a-los-consumidores","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/menos-devoluciones-mayor-satisfaccion-las-fotografias-reales-gustan-a-los-consumidores\/","title":{"rendered":"Menos devoluciones, mayor satisfacci\u00f3n: las fotograf\u00edas reales gustan a los consumidores"},"content":{"rendered":"<p>Moda y delgadez (o, mejor dicho, extrema delgadez) son los dos conceptos que van muy unidos. Durante d\u00e9cadas y d\u00e9cadas, el sector nos ha mostrado cuerpos bastante alejados de la realidad: chicas y chicos altos y muy delgados o musculosos. En l\u00edneas generales, este no es el modelo general entre la mayor\u00eda de personas. Aunque la pasarela a\u00fan se resiste al cambio, <strong>el <em>e-commerce<\/em> va un paso por delante al mostrar modelos <em>mid size<\/em> o <em>plus size<\/em> y todo apunta a que estas fotograf\u00edas aportan resultados beneficiosos para las marcas<\/strong>. Una investigaci\u00f3n publicada en el <a href=\"https:\/\/link.springer.com\/journal\/11747\" target=\"_blank\" rel=\"noopener\">Journal of the Academy of Marketing Science<\/a>, titulada \u201cUna talla no sirve para todas: C\u00f3mo mejorar la fotograf\u00eda inclusiva para evitar inconvenientes de talla en el retail de moda en l\u00ednea\u201d, apunta a que la variedad de tallas viaja a favor de las ventas y de la satisfacci\u00f3n de los clientes.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-26641\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims.png\" alt=\"fotografias Skims\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims.png 1000w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-300x225.png 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-768x576.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Los investigadores han demostrado que optar por modelos de diferentes tallas en las fotograf\u00edas de comercio online tiene como resultado una menor tasa de devoluciones, al igual que han revelado que los consumidores se sienten m\u00e1s seguros en su comportamiento de compra cuando se muestran \u00abmodelos realistas\u00bb, ya que se sienten m\u00e1s representados. El estudio ha descubierto que <strong>la mayor\u00eda de los participantes consideran positivo ver diferentes tipos de cuerpos usando el mismo producto uno al lado del otro<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26639\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-3.png\" alt=\"\" width=\"1296\" height=\"730\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-3.png 1296w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-3-300x169.png 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-3-1024x577.png 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/08\/Skims-3-768x433.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/p>\n<p>Pese a esto, gran parte de las marcas a\u00fan optan por una \u00fanica modelo en sus im\u00e1genes. El estudio ha llegado a la conclusi\u00f3n de que la industria de la moda tiene pocos conocimientos sobre la eficacia de la inclusi\u00f3n de tallas distintas en sus plataformas online. Sin lugar a dudas, <strong>mostrar una variedad de modelos vistiendo diferentes productos ofrece a los consumidores la libertad de tomar la mejor decisi\u00f3n<\/strong>, conduciendo a una compra m\u00e1s segura.<\/p>\n<article id=\"post-26616\" class=\"c-post post-26616 post type-post status-publish format-standard has-post-thumbnail hentry category-sostenibilidad tag-644 tag-moda tag-moda-sostenible tag-shein tag-sostenibilidad tag-sostenible\">\n<div class=\"c-post__content\">\n<div class=\"mt-1 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\">\n<div class=\"[&amp;_svg]:h-full [&amp;_svg]:w-full icon-md h-4 w-4\">\n<article id=\"post-26603\" class=\"c-post post-26603 post type-post status-publish format-standard has-post-thumbnail hentry category-sostenibilidad tag-fashion tag-moda tag-sostenibilidad tag-sostenible tag-zara\">\n<div class=\"c-post__content\">\n<p>Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>).<\/p>\n<p>Fotos | H&amp;M, Skims<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio demuestra que las fotograf\u00edas con modelos inclusivas gustan m\u00e1s a los clientes y ofrecen menor ratio de devoluci\u00f3n. <\/p>\n","protected":false},"author":8,"featured_media":26637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[644,261,262,204,133,171,109,258],"class_list":["post-26635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-644","tag-coolhunter","tag-coolhunting","tag-diseno","tag-empresas","tag-fashion","tag-moda","tag-tendencias"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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