{"id":2658,"date":"2019-01-16T10:41:14","date_gmt":"2019-01-16T10:41:14","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=2658"},"modified":"2019-01-16T10:41:14","modified_gmt":"2019-01-16T10:41:14","slug":"clienteling-clave-futuro-retail","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/clienteling-clave-futuro-retail\/","title":{"rendered":"Clienteling, la clave para el futuro del retail"},"content":{"rendered":"
\"Clienteling,
lampoon.it<\/figcaption><\/figure>\n

A d\u00eda de hoy m\u00e1s del 80% de los espa\u00f1oles admite comprar m\u00e1s por internet<\/strong> que hace solo un a\u00f1o. Las web de marca nos sirven de escaparate de tendencias visualizando total looks con un simple golpe de vista y comprar nuestras prendas favoritas con solo un par de clicks desde la comodidad de nuestra casa.<\/p>\n

Mientras la econom\u00eda se recupera poco a poco, el sector del retail<\/em> ve como se reducen sus ventas dr\u00e1sticamente provocando el cierre masivo de centros comerciales y tiendas al por menor. Este auge del comercio electr\u00f3nico, unido al aumento del precio de los alquileres y el efecto Amazon en los precios, ha obligado al sector a reinventarse.<\/p>\n

El creciente n\u00famero de compradores online es una gran oportunidad de \u00e9xito para las marcas aunque a su vez representa un gran reto: seguir ofreciendo una buena experiencia de compra. Este es sin duda el momento en el que los puntos de venta f\u00edsicos tienen la oportunidad de no s\u00f3lo mantener, sino de aumentar sus ventas ofreciendo algo que el canal online no puede: emociones<\/strong><\/em>.<\/p>\n

Crear una experiencia de compra memorable ya no depende \u00fanicamente de tener las mejores instalaciones o el producto m\u00e1s atractivo, sino de generar emociones en el consumidor. Que nuestro cliente se sienta \u00fanico ser\u00e1 lo que nos diferencie de la competencia y solo as\u00ed conseguiremos fidelizarles.<\/p>\n

\"Comercio,
drapersonline.com<\/figcaption><\/figure>\n

Aunque los peque\u00f1os comercios han sido siempre los reyes del trato personalizado, hoy en d\u00eda las empresas m\u00e1s punteras cuentan con la ayuda de un potente sistema de CRM que les permite aunar el trato humano y la tecnolog\u00eda. A esta estrategia se la conoce como \u2018\u2019clienteling\u2019\u2019<\/em>.<\/p>\n

Se trata de ayudar al vendedor de tienda y ofrecerle unas herramientas con las que implementar no s\u00f3lo sus ventas sino la lealtad de los clientes que repercutir\u00e1 en un mayor beneficio para la empresa. Un sistema circular que se retroalimentar\u00e1 y aumentar\u00e1 el tr\u00e1fico a los puntos de venta<\/strong> con clientes dispuestos a confiar en nosotros y que a su vez nos recomendar\u00e1n a su c\u00edrculo de familiares y amigos.<\/p>\n

Crear estrategias espec\u00edficas en base a nuestros compradores, elaborar wishlist a ra\u00edz de sus visitas a la tienda y ofrecerle siempre una experiencia de compra excepcional, unido a un seguimiento del cliente durante y despu\u00e9s de la compra<\/strong>. Esto nos garantizar\u00e1 su retorno, algo cada vez m\u00e1s necesario dado el auge del ecommerce en todo el mundo, y lograr\u00e1 diferenciarnos de la competencia. Aumentando nuestro tr\u00e1fico conseguiremos elevar el UPT y el ticket medio de cada transacci\u00f3n convirtiendo poco a poco al cliente en un aut\u00e9ntico fan de nuestra marca.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ante el auge del comercio online, las firmas se ven obligadas a reinventarse y ofrecer experiencias de compra basadas en las emociones a sus clientes. Hemos analizado una de las que para nosotros es la clave del futuro para el sector retail, el clienteling.<\/p>\n","protected":false},"author":7,"featured_media":2663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other","footnotes":""},"categories":[26],"tags":[179,180,124],"class_list":["post-2658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-clienteling","tag-clientes","tag-retail"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":4,"sum_votes":19},"yoast_head":"\nClienteling, la clave para el futuro del retail - talentiam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentiam.com\/es\/blog\/clienteling-clave-futuro-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clienteling, la clave para el futuro del retail - talentiam\" \/>\n<meta property=\"og:description\" content=\"Ante el auge del comercio online, las firmas se ven obligadas a reinventarse y ofrecer experiencias de compra basadas en las emociones a sus clientes. 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