{"id":26569,"date":"2024-08-07T14:45:32","date_gmt":"2024-08-07T13:45:32","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26569"},"modified":"2024-08-07T14:50:37","modified_gmt":"2024-08-07T13:50:37","slug":"los-compradores-lo-tendran-mas-facil-gracias-wgsn","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/los-compradores-lo-tendran-mas-facil-gracias-wgsn\/","title":{"rendered":"Los compradores lo tendr\u00e1n m\u00e1s f\u00e1cil gracias a WGSN"},"content":{"rendered":"

Aunque el mundo de la moda se centra en ensalzar a los trabajadores creativos, ninguna marca funcionaria sin una s\u00f3lida base de compradores. Tal como explican desde NABA Milano<\/a>, el comprador \u00abes una figura clave y esencial, responsable de\u00a0gestionar la compra de ciertos productos teniendo en cuenta elementos fundamentales como las tendencias, el mercado de referencia y los aspectos econ\u00f3micos vinculados con su actividad\u00bb. Con mente anal\u00edtica y gusto por la moda, los compradores se colocan en el centro de toda empresa. El gigante WGSN, especializado en tendencias, est\u00e1 a punto de lanzar una plataforma con la que facilitar el d\u00eda a d\u00eda de estos ingeniosos perfiles<\/strong>.<\/p>\n

\"WGSN\"<\/p>\n

Seg\u00fan Fashion United<\/a>, WGSN Fashion Buying \u00abcombina el pron\u00f3stico de tendencias de WGSN con su anal\u00edtica predictiva TrendCurve AI para ofrecer una precisi\u00f3n sin precedentes en las decisiones de compra estacional\u00bb. As\u00ed, \u00abla plataforma integrar\u00e1 las fases de pre-planificaci\u00f3n, desarrollo y revisi\u00f3n en temporada<\/strong>, junto con la Inteligencia del Director, una secci\u00f3n de WGSN Fashion Buying que proporcionar\u00e1 contenido estrat\u00e9gico a los l\u00edderes de equipo\u00bb.<\/p>\n

Por otro lado, destacan que \u00abse incorporar\u00e1n nuevas previsiones a la plataforma, complementando los informes de dise\u00f1o de WGSN Fashion, como las Narrativas de Tendencias, TrendCurve AI Color y TikTok Trading\u00bb. Monisha Klar, directora de Moda en WGSN, subraya que \u00ablos compradores han dependido en gran medida de sus propios datos internos. Pero como no se dispone de datos sobre art\u00edculos que no se han vendido, tambi\u00e9n hay un gran componente de decisiones basadas en intuici\u00f3n, que pueden o no resultar efectivas\u00bb.<\/p>\n

\"WGSN\"<\/p>\n

\u00abCreo que WGSN est\u00e1 en una posici\u00f3n \u00fanica para proporcionar a los compradores la confianza y validaci\u00f3n necesarias para respaldar las tendencias<\/strong> desde una perspectiva cuantitativa, al mismo tiempo que les ofrece la ejecuci\u00f3n creativa y comercial que necesitar\u00e1n a lo largo de todo el ciclo de vida del producto en el mercado\u00bb, puntualiza Klar. Por ahora, solo podemos esperar ver qu\u00e9 resultados ofrece este lanzamiento que las compa\u00f1\u00edas del sector esperan con ansias.<\/p>\n

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Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

Fotos | Unsplash<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

WGSN est\u00e1 a punto de lanzar \u00abWGSN Fashion Buying\u00bb, una plataforma para ayudar a los compradores profesionales a entender la direcci\u00f3n de los productos, las tendencias clave y c\u00f3mo invertir en estilos espec\u00edficos.<\/p>\n","protected":false},"author":8,"featured_media":25883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[25,26],"tags":[644,261,262,204,171,109],"class_list":["post-26569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-humanos","category-retail-moda","tag-644","tag-coolhunter","tag-coolhunting","tag-diseno","tag-fashion","tag-moda"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nLos compradores lo tendr\u00e1n m\u00e1s f\u00e1cil gracias WGSN<\/title>\n<meta name=\"description\" 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