{"id":26015,"date":"2024-05-15T11:30:58","date_gmt":"2024-05-15T10:30:58","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=26015"},"modified":"2024-05-15T11:30:58","modified_gmt":"2024-05-15T10:30:58","slug":"esta-es-la-marca-mas-popular-del-mundo-y-no-pertenece-al-sector-del-lujo","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/esta-es-la-marca-mas-popular-del-mundo-y-no-pertenece-al-sector-del-lujo\/","title":{"rendered":"Esta es la marca m\u00e1s popular del mundo (y no pertenece al sector del lujo)"},"content":{"rendered":"

Uno de los principales objetivos de todas las marcas, pertenezcan al sector que pertenezcan, es lograr el amor del p\u00fablico. S\u00ed, cuando los sientes aman una firma, el \u00e9xito est\u00e1 pr\u00e1ctiamente asegurado. En este sentido, la estrategia de branding y la publicidad se convierten en aspectos clave. Como leemos en Fashion United<\/a>, \u00abseg\u00fan datos de una investigaci\u00f3n realizada por la agencia de marketing Red C, el 82 por ciento de los compradores online prefieren marcas con las que ya est\u00e1n familiarizados\u00bb. As\u00ed que no es sencillo hacerse un hueco en el mercado, aunque tampoco es imposible. Los analistas de BusinessFinancing<\/a> han investigado los datos de b\u00fasqueda de Google para identificar las marcas de consumo m\u00e1s populares en todo el mundo y una firma de moda se lleva el n\u00famero 1<\/strong>.<\/p>\n

\"Crocs\"<\/p>\n

Como informan en el medio citado, \u00a0los datos de b\u00fasqueda de Google viajan del 2021 a 2023 y busca determinar qu\u00e9 marcas han ganado o perdido popularidad en el Reino Unido, Estados Unidos, Canad\u00e1 y Australia. \u00abLa marca de calzado Crocs result\u00f3 ser la m\u00e1s popular a nivel mundial entre las marcas de moda<\/strong>, ocupando el primer lugar en 23 pa\u00edses. Con una venta de m\u00e1s de 150 millones de pares de zapatos al a\u00f1o, es probable que la mayor\u00eda de los consumidores hayan encontrado alg\u00fan par de Crocs. Esta marca de calzado de nicho se hizo famosa a principios de los a\u00f1os 2000 gracias a su dise\u00f1o \u00fanico y su extremo confort\u00bb, detallan. La marca de calzado Crocs result\u00f3 ser la m\u00e1s popular a nivel mundial entre las marcas de moda, ocupando el primer lugar en 23 pa\u00edses. Con una venta de m\u00e1s de 150 millones de pares de zapatos al a\u00f1o, es probable que la mayor\u00eda de los consumidores hayan encontrado alg\u00fan par de Crocs. Esta marca de calzado de nicho se hizo famosa a principios de los a\u00f1os 2000 gracias a su dise\u00f1o \u00fanico y su extremo confort, as\u00ed que el triunfo es alcanzado desde todos los campos.<\/p>\n

\"BusinessFinancing\"<\/p>\n

Justo por detr\u00e1s de Crocs encontramos la marca de calzado y deportiva New Balance, que seg\u00fan el estudio ocupa el primer lugar en 18 pa\u00edses<\/strong>. \u00abEn 2022, New Balance registr\u00f3 una facturaci\u00f3n r\u00e9cord de 4,9 mil millones de euros, cuando la marca experiment\u00f3 un crecimiento de ventas m\u00e1s r\u00e1pido que competidores m\u00e1s grandes como Nike y Adidas\u00bb, recalcan en Fashion United. Finalmente, el estudio apunta que \u00abel conglomerado de moda de lujo LVMH experiment\u00f3 el mayor crecimiento en popularidad y ocup\u00f3 el primer lugar en 14 pa\u00edses, seguido por las casas de moda de lujo Burberry y Herm\u00e8s\u00bb.<\/p>\n

\"Crocs\"<\/p>\n

Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

Fotos | Crocs, BusinessFinancing<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un an\u00e1lisis de BusinessFinancing identifica las marcas de consumo m\u00e1s populares en todo el mundo y Crocs sale 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