{"id":25747,"date":"2024-03-25T03:13:52","date_gmt":"2024-03-25T02:13:52","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=25747"},"modified":"2024-03-26T17:23:41","modified_gmt":"2024-03-26T16:23:41","slug":"que-busca-massimo-dutti-con-su-cambio-de-logotipo","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/que-busca-massimo-dutti-con-su-cambio-de-logotipo\/","title":{"rendered":"Qu\u00e9 busca Massimo Dutti con su cambio de logotipo"},"content":{"rendered":"

Tras un 2023 repleto de \u00e9xitos a nivel econ\u00f3mico, el gigante de la moda sigue apostando por la innovaci\u00f3n en todas las facetas de su negocio. Con unos ambiciosos objetivos sostenibles<\/a> sobre la mesa, la imagen de cada una de sus firmas es tambi\u00e9n foco de atenci\u00f3n por parte de las altas esferas del grupo. La imagen corporativa de Massimo Dutti ha decidido sumarse al cambio y estrena una renovada est\u00e9tica que no es gratuita. Como todo en Inditex, esta transformaci\u00f3n tiene su sentido y se engloba dentro de una actualizaci\u00f3n general de la marca<\/strong> que, desde el pasado a\u00f1o, est\u00e1 modificando los interiores de sus tiendas f\u00edsicas.\u00a0\u00a0\"Massimo<\/p>\n

De este modo, Massimo Dutti dice adi\u00f3s a un ic\u00f3nico logotipo de estilo manual que resaltaba por sus trazos redondeados y escritura hilvanada. Ahora, la imagen de la firma mantiene igualmente las iniciales en may\u00fascula y el resto de las letras en min\u00fascula<\/strong>, pero se decanta por caracteres independientes y trazos m\u00e1s estilizados. Con este cambio, la marca se acerca a la imagen que emplean otras casas del universo premium<\/em>. El dise\u00f1o gr\u00e1fico se suma al furor por el lujo silencioso, gracias al uso de tipograf\u00edas limpias y equilibradas. La carteler\u00eda de los puntos de venta, el etiquetado de las prendas de sus colecciones, los elementos de packaging y su p\u00e1gina online ya muestran el nuevo logotipo.<\/p>\n

\"Massimo<\/p>\n

La direcci\u00f3n de la cadena a trav\u00e9s de un comunicado ha destacado que \u201cMassimo Dutti avanza en su estrategia de branding con la presentaci\u00f3n de un nuevo logotipo de marca\u201d y que \u201cla gr\u00e1fica que ha acompa\u00f1ado a Massimo Dutti a lo largo de su historia da un paso m\u00e1s all\u00e1 y afina sus formas\u201d. \u201cEl aqu\u00ed y en el ahora\u201d era la prioridad de esta transformaci\u00f3n. Tal y como leemos en Fashion United<\/a>, \u201ccon la implementaci\u00f3n del nuevo logotipo, Massimo Dutti completa un brillante ejercicio de \u2018rebranding\u2019 con el que busca elevar su imagen y acercarla a los est\u00e1ndares de un lujo contempor\u00e1neo<\/strong> y silencioso\u201d. As\u00ed, Inditex busca que su firma premium<\/em> afiance su posici\u00f3n dentro de un competitivo mercado.<\/p>\n

\"Massimo<\/p>\n

Si tu gran pasi\u00f3n es la moda y el retail, no puedes perderte las novedades del sector en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

\n
\n

Fotos | Massimo Dutti<\/p>\n<\/div>\n<\/article>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Massimo Dutti estrena una nueva imagen que tiene un objetivo: dar fuerza a la marca en el mercado de la moda premium (con un precio m\u00e1s bajo del 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