{"id":25486,"date":"2024-02-12T13:24:56","date_gmt":"2024-02-12T12:24:56","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=25486"},"modified":"2024-02-12T13:24:56","modified_gmt":"2024-02-12T12:24:56","slug":"que-hay-detras-de-las-etiquetas-que-defienden-poliester-o-algodon-reciclado","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/que-hay-detras-de-las-etiquetas-que-defienden-poliester-o-algodon-reciclado\/","title":{"rendered":"Qu\u00e9 hay detr\u00e1s de las etiquetas que defienden poli\u00e9ster o algod\u00f3n reciclado"},"content":{"rendered":"<p>La circularidad en la moda es uno de los principales objetivos globales de la industria. Pese a que, a lo largo de los \u00faltimos a\u00f1os, los cambios han sido bastante significativos,<strong> no son suficientes para lograr que la moda no sea la segunda industria m\u00e1s contaminante del mundo<\/strong>, de acuerdo con la ONU. \u00abEs una gran contribuyente a la crisis ecol\u00f3gica, responsable del 2% al 8% de las emisiones mundiales de carbono, del 20% de la contaminaci\u00f3n de agua potable, de un 25% de los insecticidas utilizados\u00bb, a\u00f1aden en <a href=\"https:\/\/elpais.com\/planeta-futuro\/2023-09-14\/hace-la-moda-espanola-sus-deberes-con-la-sostenibilidad.html#:~:text=La%20industria%20de%20la%20moda,25%25%20de%20los%20insecticidas%20utilizados.\" target=\"_blank\" rel=\"noopener\">El Pa\u00eds<\/a>. El <a href=\"https:\/\/www.talentiam.com\/es\/blog\/greenwashing-y-fast-fashion-europa-lanza-nuevas-medidas-sostenibles\/\" target=\"_blank\" rel=\"noopener\"><em>greenwashing<\/em><\/a> tampoco juega a favor, ya que promueve <em>claims<\/em> sostenibles que no se alinean con la realidad. En <a href=\"https:\/\/es.fashionnetwork.com\/news\/Lo-que-esconden-las-etiquetas-con-la-mencion-poliester-o-algodon-reciclado,1602251.html#zankov\" target=\"_blank\" rel=\"noopener\">Fashion Network<\/a> han publicado un interesante art\u00edculo del que nos hacemos eco en talentiam para descubrir qu\u00e9 hay detr\u00e1s de las etiquetas que defienden poli\u00e9ster o algod\u00f3n reciclado.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-25487\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/mel-poole-4byBtNuIyIg-unsplash.jpg\" alt=\"algod\u00f3n reciclado\" width=\"1500\" height=\"1200\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/mel-poole-4byBtNuIyIg-unsplash.jpg 1500w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/mel-poole-4byBtNuIyIg-unsplash-300x240.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/mel-poole-4byBtNuIyIg-unsplash-1024x819.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/mel-poole-4byBtNuIyIg-unsplash-768x614.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Tal y como leemos en el medio citado, el \u00ab93 % de los materiales reciclados de nuestra ropa proceden de botellas de pl\u00e1stico, no de ropa vieja\u00bb, explica Urska Trunk, directora de campa\u00f1a de la <a href=\"https:\/\/changingmarkets.org\/\" target=\"_blank\" rel=\"noopener\">ONG Changing Markets<\/a>. En resumen,<strong> estos materiales proceden del petr\u00f3leo<\/strong>. De acuerdo con la Comisi\u00f3n europea, \u00abmenos del 1 % de los tejidos que componen nuestra ropa se reciclan para fabricar prendas nuevas\u00bb. A esto, se suma que \u00aben Europa, todos los residuos textiles representan 12,6 millones de toneladas al a\u00f1o (de las cuales 5,2 millones corresponden a ropa y calzado, y el resto a colchones, alfombras y otros textiles de mobiliario)\u00bb. Tristemente, \u00abl<span style=\"font-weight: 400\">a mayor parte de los residuos textiles usados se tiran o son incinerados, y <strong>solo el 22 % se recoge para su reutilizaci\u00f3n o reciclado<\/strong>, principalmente en forma de trapos, acolchados o aislantes\u00bb.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-25489\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/max-ilienerwise-lYQltn729TM-unsplash.jpg\" alt=\"algod\u00f3n reciclado\" width=\"1500\" height=\"908\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/max-ilienerwise-lYQltn729TM-unsplash.jpg 1500w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/max-ilienerwise-lYQltn729TM-unsplash-300x182.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/max-ilienerwise-lYQltn729TM-unsplash-1024x620.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/max-ilienerwise-lYQltn729TM-unsplash-768x465.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Actualmente, <strong>reciclar botellas de PET (tereftalato de polietileno) para convertirlas en fibras de poli\u00e9ster<\/strong> es la tendencia m\u00e1s generalizada en el sector. La AFP Lauriane Veillard, responsable de la pol\u00edtica de reciclado qu\u00edmico de Zero Waste Europe (ZWE), explica que las marcas \u00abrecogen las \u00abescamas\u00bb de pl\u00e1stico producidas por el reciclado mec\u00e1nico de botellas de los fabricantes y luego fabrican la fibra en sus propias f\u00e1bricas\u00bb. Por ende, este poli\u00e9ster no proviene de residuos textiles.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-25491\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/berkin-uregen-sZ1w4T9cyb0-unsplash.jpg\" alt=\"algod\u00f3n reciclado\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/berkin-uregen-sZ1w4T9cyb0-unsplash.jpg 1500w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/berkin-uregen-sZ1w4T9cyb0-unsplash-300x200.jpg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/berkin-uregen-sZ1w4T9cyb0-unsplash-1024x683.jpg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2024\/02\/berkin-uregen-sZ1w4T9cyb0-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>).<\/p>\n<p>Fotos | Unsplash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El poli\u00e9ster y el algod\u00f3n reciclado que leemos en numerosas etiquetas no provienen de residuos textiles, tal y como podr\u00edamos imaginar.<\/p>\n","protected":false},"author":8,"featured_media":25489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[111],"tags":[644,261,262,204,171,109,258],"class_list":["post-25486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-644","tag-coolhunter","tag-coolhunting","tag-diseno","tag-fashion","tag-moda","tag-tendencias"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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