{"id":25448,"date":"2024-02-07T15:31:07","date_gmt":"2024-02-07T14:31:07","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=25448"},"modified":"2024-02-07T15:31:07","modified_gmt":"2024-02-07T14:31:07","slug":"la-moda-de-lujo-de-segunda-mano-irrumpe-en-amazon-a-nivel-europeo","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/la-moda-de-lujo-de-segunda-mano-irrumpe-en-amazon-a-nivel-europeo\/","title":{"rendered":"La moda de lujo de segunda mano irrumpe en Amazon a nivel europeo"},"content":{"rendered":"

La moda de lujo de segunda mano est\u00e1 en lo m\u00e1s alto actualmente. De acuerdo con Into the Minds<\/a>, \u00abcomprar ropa de lujo o productos de cuero de segunda mano ya no es un tab\u00fa;\u00a0el mercado est\u00e1 creciendo a un ritmo del 12% anual, y ya representa 25 billones de euros\u00bb<\/strong>. Adem\u00e1s, \u00abse espera que la demanda de productos de lujo de segunda mano se duplique en los pr\u00f3ximos cinco a\u00f1os\u00bb. Por ende, hay algo que est\u00e1 claro: invertir en lujo es un movimiento inteligente. Amazon es conocedor de este fen\u00f3meno y acaba de lanzar una iniciativa que fomenta el consumo de moda de segunda mano. Hardly Ever Worn It (Hewi)<\/a>, compa\u00f1\u00eda brit\u00e1nica especializada en la comercializaci\u00f3n de art\u00edculos de moda y complementos de segunda mano de firmas del sector del lujo, se ha aliado con la filial para Europa de Amazon con el fin de ofrecer piezas de segunda mano a trav\u00e9s de su plataforma.<\/p>\n

\"\"<\/p>\n

Tal y como leemos en Fashion United<\/a>, la \u00abcolaboraci\u00f3n que ha cristalizado en la puesta en marcha, desde a partir del mismo d\u00eda de hoy, de una \u201ctienda\u201d virtual propia de Hewi dentro del apartado \u201cLuxury Stores\u201d de Amazon Europa<\/a>, desde la que se comercializar\u00e1 una amplia oferta de art\u00edculos de segunda mano de reconocidas marcas de lujo, disponible para clientes de Amazon en Reino Unido, Alemania, Italia y Espa\u00f1a\u00bb. As\u00ed que, en Espa\u00f1a, ya disfrutamos de este servicio.<\/p>\n

\"moda<\/p>\n

\u201cDesde la inauguraci\u00f3n de las \u2018Luxury Stores\u2019 de Amazon en Europa, Amazon Fashion ha ampliado su oferta para incluir una amplia gama de marcas locales y globales de moda y belleza, mientras explora constantemente formas nuevas y emocionantes de redefinir la experiencia de compra de lujo<\/strong> para los clientes de toda Europa\u201d de Amazon, explican desde la misma multinacional de las compras online a trav\u00e9s de un comunicado oficial del que se ha echo eco el medio citado.<\/p>\n

\"moda<\/p>\n

Dior, Prada, Chanel, Valentino, Fendi, Goyard o Herm\u00e8s son algunas de las firmas de lujo que ya se pueden adquirir a trav\u00e9s de las \u201cLuxury Stores\u201d de Amazon Europa. Ruth Diaz, vicepresidenta de Amazon Fashion Europe ha se\u00f1alado que \u201csiempre estamos buscando innovar e interactuar con nuestros diversos clientes, y el lanzamiento de productos de segunda mano nos permite hacer precisamente eso, al mismo tiempo que nos crea una oportunidad de ofrecer a nuestros clientes un lujo m\u00e1s accesible\u201d.<\/p>\n

Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>).<\/p>\n

Fotos | \u2018Luxury Stores\u2019 de Amazon en Europa<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La moda de lujo de segunda mano encuentra en las \u2018Luxury Stores\u2019 de Amazon en Europa un lugar donde reforzar su 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