{"id":23964,"date":"2023-07-17T04:59:37","date_gmt":"2023-07-17T03:59:37","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=23964"},"modified":"2023-07-17T05:00:05","modified_gmt":"2023-07-17T04:00:05","slug":"robo-sistematico-nuevas-demanda-contra-shein-por-violacion-de-la-propiedad-intelectual","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/robo-sistematico-nuevas-demanda-contra-shein-por-violacion-de-la-propiedad-intelectual\/","title":{"rendered":"\u00abRobo sistem\u00e1tico\u00bb: nueva demanda contra Shein por violaci\u00f3n de la propiedad intelectual"},"content":{"rendered":"

M\u00e1s de 6.000 art\u00edculos nuevos diariamente llegan al cat\u00e1logo de Shein<\/a>, seg\u00fan datos de Xataka<\/a>. Si multiplicamos los datos diarios por 30, al mes llegan 180.000 nuevas referencias al cat\u00e1logo del gigante asi\u00e1tico. Ante estos n\u00fameros, poco m\u00e1s tenemos que a\u00f1adir: sin lugar a dudas, estamos ante el monstruo del fast fashion<\/em> con mayor influencia a nivel internacional. La sostenibilidad no parece ser una preocupaci\u00f3n del grupo, al mismo tiempo que tampoco parece serlo la propiedad intelectual. En numerosas ocasiones se han hecho p\u00fablicas demandas contra Shein a causa de copias en dise\u00f1os, un fen\u00f3meno que regresa de nuevo.<\/strong><\/p>\n

\"shein\"<\/p>\n

Shein suma una nueva denuncia a la larga lista de la mano de los dise\u00f1adores Krista Perry, Larissa Martinez y Jay Baron, que \u00abafirman que Shein ha infringido sus derechos de autor y marcas registradas al copiar y vender r\u00e9plicas exactas de sus creaciones\u00bb, como leemos en Fashion United<\/a>. En el medio citado, anuncian que \u00ablos dise\u00f1adores argumentan que esta pr\u00e1ctica, posible gracias a la inteligencia artificial<\/strong> y a una larga y opaca cadena de producci\u00f3n, no solo permite a esta empresa apropiarse indebidamente de creaciones de todas las categor\u00edas con alto potencial comercial, sino que la ampara y forma parte integral del proceso de dise\u00f1o y de la identidad misma de Shein, seg\u00fan consta en el documento judicial citado por TFL\u00bb.<\/p>\n

En teor\u00eda, Shein posee un algoritmo secreto con el que \u00abdetermina las tendencias emergentes en moda al tiempo que las manda fabricar\u00bb, un sistema que \u00abno podr\u00eda funcionar sin generar copias<\/strong> que podr\u00edan perjudicar enormemente la carrera de un dise\u00f1ador independiente\u00bb. \u00abNo hay ninguna Coco Chanel o Yves Saint Laurent detr\u00e1s del imperio Shein\u00bb, afirman los demandantes. A esto, sumamos que alegan que es \u00abla mejor empresa de ropa del mundo gracias a la tecnolog\u00eda de alta gama y no al dise\u00f1o de alta gama\u00bb.<\/p>\n

\"\"<\/p>\n

Las pr\u00e1cticas de Shein est\u00e1n limitadas por la opacidad y por la gran red que han construido, que resulta muy dif\u00edcil de rastrear<\/strong>. Anteriormente, el gigante actu\u00f3 de la siguiente forma ante las acusaciones de copia, \u00abretirando los productos de su web, alegando que no busca infringir los derechos de autor y que la responsabilidad recae en sus proveedores, a quienes exige el cumplimiento de las pol\u00edticas de la empresa y la certificaci\u00f3n de que sus productos no violan la propiedad intelectual de terceros\u00bb. Ahora, veremos c\u00f3mo act\u00faan ante esta nueva ofensiva.<\/p>\n

\n
\n

Finalmente, te animamos a que nos sigas en nuestras\u00a0Redes Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter).\u00a0<\/a>\u00a0\u00a1Bienvenidos a la peque\u00f1a-gran familia de\u00a0talentiam<\/strong><\/em>!<\/p>\n

Fotos | Shein<\/p>\n<\/div>\n<\/article>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Los dise\u00f1adores Krista Perry, Larissa Martinez y Jay Baron cargan de forma legal contra las copias de Shein.<\/p>\n","protected":false},"author":8,"featured_media":23968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[101],"tags":[606,261,262,204,133,171,109,152,650],"class_list":["post-23964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-moda","tag-606","tag-coolhunter","tag-coolhunting","tag-diseno","tag-empresas","tag-fashion","tag-moda","tag-negocio","tag-shein"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\n"Robo sistem\u00e1tico": nuevas demanda contra Shein<\/title>\n<meta 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