{"id":23868,"date":"2023-06-28T02:15:22","date_gmt":"2023-06-28T01:15:22","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=23868"},"modified":"2023-06-27T09:15:48","modified_gmt":"2023-06-27T08:15:48","slug":"una-marca-espanola-se-cuela-entre-las-50-mas-lujosas-del-mundo","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/una-marca-espanola-se-cuela-entre-las-50-mas-lujosas-del-mundo\/","title":{"rendered":"Una marca espa\u00f1ola se cuela entre las 50 m\u00e1s lujosas del mundo"},"content":{"rendered":"

Quiz\u00e1s tan solo con el titular tengas suficiente para saber de qu\u00e9 firmas hablamos o, por el contrario, necesitas alguna pista m\u00e1s. Para facilitarte el trabajo, podemos anunciar que es una casa de moda, con un v\u00ednculo estrecho con la artesan\u00eda y el arte y que se fund\u00f3 en 1846, hasta aqu\u00ed podemos leer por el momento. El \u00faltimo informe ‘Luxury and Premium\u00a02023’ de Brand Finance<\/a>, destaca las 50 marcas del segmento del lujo m\u00e1s valiosas del mundo. Dentro de este listado encontramos firmas dedicadas a diferentes actividades, como la automoci\u00f3n, la belleza o la moda. Entre todas estas, tan solo brilla un nombre espa\u00f1ol, pero lo hace con mucha fuerza.<\/p>\n

\"marca<\/p>\n

La marca espa\u00f1ola m\u00e1s lujosa tiene casi 175 a\u00f1os de historia y el paso del tiempo solo ha logrado consolidar su poder<\/h2>\n

Sin m\u00e1s misterio, la firma de la que hablamos es Loewe. Situada en el potente n\u00famero 31 del ranking global, la marca ha logrado algo nada f\u00e1cil: recuperar el valor perdido tras la pandemia, con un aumento del 33 %. La primera posici\u00f3n del mundo es para Porsche (con un valor de marca de 35.400 millones de euros), seguido de Louis Vuitton (con un valor de marca de 25.300 millones de euros), Chanel (con 18.700 millones de euros), Gucci (con 17.200 millones de euros), Herm\u00e8s, Dior y Cartier. Por ende, podemos afirmar sin miedo que la moda se mantiene fuerte cuando hablamos de lujo. Por otro lado, Ferrari se ha situado como la marca de lujo y premium m\u00e1s fuerte del mundo.<\/p>\n

\"marca \"\"<\/p>\n

La directora gerente de Brand Finance Iberia y Sudam\u00e9rica, Pilar Alonso, ha aprovechado la ocasi\u00f3n para recordar que, con m\u00e1s de 150 a\u00f1os de historia, Loewe es la \u00fanica marca de lujo espa\u00f1ola que logra estar entre las filas de las 50 m\u00e1s valiosas del mundo, datos que ofrece Fashion Network<\/a>. Por otro lado, el director de Brand Finance, Alex Haigh, ha detallado que las marcas de lujo \u00abhan prosperado durante mucho tiempo, proporcionando experiencias exclusivas y personalizadas, y esta tendencia ha continuado despu\u00e9s de la pandemia\u00bb.<\/p>\n

\"marca<\/p>\n

Finalmente,\u00a0 no quer\u00edamos perder la oportunidad de se\u00f1alar que \u00abBrand Finance eval\u00faa el papel que juegan los atributos espec\u00edficos de la marca en el impulso del valor general de la marca. Uno de esos atributos es la sostenibilidad. Brand Finance eval\u00faa c\u00f3mo se perciben marcas sostenibles espec\u00edficas, que luego se representan mediante un \u00abPuntaje de percepci\u00f3n de sostenibilidad\u00bb. Esta es una puntuaci\u00f3n indexada que proporciona una visi\u00f3n del papel de la sostenibilidad en el impulso de una reputaci\u00f3n de marca positiva<\/strong>\u00ab. Lujo y sostenibilidad tambi\u00e9n van de la mano.<\/p>\n

Fotos | Loewe, Brand Finance<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfDe qu\u00e9 marca espa\u00f1ola de lujo se trata? Damos respuesta a esta pregunta a trav\u00e9s de unas sencillas preguntas. <\/p>\n","protected":false},"author":8,"featured_media":23870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[101,26],"tags":[606,261,262,204,133,171,109],"class_list":["post-23868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-moda","category-retail-moda","tag-606","tag-coolhunter","tag-coolhunting","tag-diseno","tag-empresas","tag-fashion","tag-moda"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nUna marca espa\u00f1ola se cuela entre las 50 m\u00e1s lujosas del mundo - talentiam<\/title>\n<meta name=\"description\" content=\"\u00bfDe qu\u00e9 marca espa\u00f1ola de lujo se trata? 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