{"id":23838,"date":"2023-06-21T02:20:36","date_gmt":"2023-06-21T01:20:36","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=23838"},"modified":"2023-06-20T21:21:40","modified_gmt":"2023-06-20T20:21:40","slug":"lujo-efimero-que-pop-up-stories-han-elegido-nuestro-pais-este-verano","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/lujo-efimero-que-pop-up-stories-han-elegido-nuestro-pais-este-verano\/","title":{"rendered":"Lujo ef\u00edmero: qu\u00e9 ‘pop-up stores’ brillan en Espa\u00f1a este verano"},"content":{"rendered":"

\u00bfQu\u00e9 es lujo? Esta pregunta a la que tantos expertos han intentado dar respuesta a lo largo de la historia sigue siendo un misterio a d\u00eda de hoy. En el caso del sector fashion-retail<\/em>, hablamos de una fusi\u00f3n de factores como la exclusividad, la alta calidad y la atenci\u00f3n al cliente elevada a la m\u00e1xima potencia. Adem\u00e1s, los cambios constantes en la forma de consumir y de vivir (cada vez m\u00e1s son los compradores que optan por la omnicanalidad<\/a>) generan que la experiencia de compra sea cada vez m\u00e1s importante<\/strong>. Una de las v\u00edas que numerosas firmas de lujo han encontrado para acercarse a sus fieles durante la \u00e9poca estival es situar tiendas ef\u00edmeras en puntos estrat\u00e9gicos. Estas tiendas, conocidas como pop-up store<\/em>, buscan conectar con el cliente en el mejor momento del a\u00f1o y estas son algunas de las casas que han elegido Espa\u00f1a como destino para este 2023.<\/p>\n

Dior regresa, de nuevo, a Ibiza<\/h2>\n

\"dior<\/p>\n

Dioriviera es el nombre de la pop-up store de Dior<\/a> en la Isla Blanca. Tras el \u00e9xito en otras ediciones, la firma francesa desembarca en Ibiza, al mismo tiempo que tambi\u00e9n elige Beverly Hills, Como, Capri Riccio, Paraggi, Bodrum y Montenegro. ‘La Marina de Ibiza’ es el centro neur\u00e1lgico de esta tienda donde se podr\u00e1n adquirir los dise\u00f1os de Maria Grazia Chiuri y Kim Jones<\/strong>, as\u00ed como las colecciones\u00a0Dioriviera<\/em>\u00a0y\u00a0Beach Capsule. <\/em>El ic\u00f3nico motivoToile de Jouy<\/em> decora esta tienda que promete dar mucho de qu\u00e9 hablar este verano.<\/p>\n

Chanel se queda con una de las joyas de Espa\u00f1a: Marbella<\/strong><\/h2>\n

\"chanel<\/p>\n

La ic\u00f3nica casa francesa Chanel<\/a> sit\u00faa su punto de venta en el ‘Marbella club’, el m\u00edtico hotel situado en primera l\u00ednea de playa en el litoral mediterr\u00e1neo de la Costa del Sol. El espacio est\u00e1 en la planta baja del hotel y brilla por el uso de mobiliario de mimbre y vegetaci\u00f3n mediterr\u00e1nea<\/strong>. Respecto a los productos en venta, en sal\u00f3n dedicado al pr\u00eat-\u00e0-porter se expone la colecci\u00f3n COCO BEACH 2023. En un sal\u00f3n contiguo se presenta el calzado y\u00a0 los complementos. Por \u00faltimo, en la parte trasera de la boutique<\/em> se encuentra un nuevo sal\u00f3n de Relojes y Alta Joyer\u00eda, en el que destacan los relojes J12, Premi\u00e8re y BoyFriend, as\u00ed como la colecci\u00f3n de Alta Joyer\u00eda COCO CRUSH.<\/p>\n

Lacoste tambi\u00e9n se queda con la Isla Blanca<\/h2>\n

\"\"<\/p>\n

‘La Marina de Ibiza’ aparece, otra vez, en este repaso. Ahora, hablamos de Lacoste<\/a>. Por segundo a\u00f1o consecutivo, la marca del cocodrilo ocupa un espacio en el puerto de la Isla Blanca para presentar, entre otras, la nueva l\u00ednea Summer Pack<\/em> en tonos vibrantes como el ne\u00f3n<\/strong>.<\/p>\n

RIANNA + NINA desembarca en nuestro pa\u00eds y se ubica en la Costa del Sol<\/strong><\/h2>\n

\"RIANNA<\/p>\n

Finalmente, comentamos el caso de RIANNA + NINA<\/a>, una de las marcas m\u00e1s codiciadas del momento. Sus creaciones \u00fanicas de lujo vintage toman el poder de Marbella. Concretamente, del ‘Marbella club’. En este ambiente podremos adquirir la colecci\u00f3n de moda Ready-to-Wear<\/em>, con sus estampados originales y vibrantes, y una amplia variedad de accesorios, como bolsos, joyas vintage y decoraci\u00f3n para el hogar.<\/p>\n

Finalmente, te animamos a que nos sigas en nuestras\u00a0Redes Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter).\u00a0<\/a>\u00a0\u00a1Bienvenidos a la peque\u00f1a-gran familia de\u00a0talentiam<\/strong><\/em>!<\/p>\n

Fotos | De las respectivas marcas<\/p>\n","protected":false},"excerpt":{"rendered":"

De Chanel a Dior, Marbella e Ibiza se sit\u00faan como el punto m\u00e1s \u00e1lgido del lujo en Espa\u00f1a durante la \u00e9poca estival. <\/p>\n","protected":false},"author":8,"featured_media":23847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[261,262,345,171,601,109,529,126],"class_list":["post-23838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-coolhunter","tag-coolhunting","tag-espana","tag-fashion","tag-lujo","tag-moda","tag-noticias","tag-tiendas"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nLujo ef\u00edmero: qu\u00e9 'pop-up stores' brillan en Espa\u00f1a este verano<\/title>\n<meta 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