{"id":23828,"date":"2023-06-19T08:57:58","date_gmt":"2023-06-19T07:57:58","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=23828"},"modified":"2023-06-19T08:57:58","modified_gmt":"2023-06-19T07:57:58","slug":"asi-es-el-consumidor-espanol-del-sector-retail-en-espana","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-el-consumidor-espanol-del-sector-retail-en-espana\/","title":{"rendered":"As\u00ed es el consumidor espa\u00f1ol del sector ‘retail’ en Espa\u00f1a"},"content":{"rendered":"

En muy poco tiempo, el modo de consumir en Espa\u00f1a ha cambiado de forma radical. Lejos quedan, en muchos casos, las largas colas el primer d\u00eda de rebajas o las grandes aglomeraciones un s\u00e1bado por la tarde en cualquier centro comercial. Ahora, el comprador nacional conoce las bondades de la multicanalidad. Por el momento, hay segmentos de la sociedad que se resisten un poco al cambio (los m\u00e1s mayores, por ejemplo, encuentra en la compra online<\/em> todo un reto generacional), pero los m\u00e1s j\u00f3venes<\/a> saben que no hay nada como la comodidad de comprar desde el sof\u00e1. El informe ‘Retail & ecommerce 2023<\/a>‘, elaborado por Apache parte de LLYC y Appinio nos permite conocer al detalle al consumidor espa\u00f1ol dentro del sector <\/strong>retail<\/strong>.\u00a0<\/em><\/p>\n

\"consumidor<\/p>\n

El consumidor espa\u00f1ol de ‘retail’: redes sociales al alza y un perfil omnicanal que se impone<\/h2>\n

El informe que hemos mencionado anteriormente es el protagonista de una noticia publicada recientemente en Europa Press<\/a>. Dicha nueva empieza con la siguiente informaci\u00f3n: \u00abEl consumidor omnicanal espa\u00f1ol, aquel que combina los canales f\u00edsicos y ‘online’, gasta cerca de un 40% m\u00e1s en comparaci\u00f3n con aquellos que solo realizan compras en tiendas f\u00edsicas<\/strong>, y se dispara hasta el 70% en joyer\u00eda o art\u00edculos deportivos, seg\u00fan los datos del informe ‘Retail & ecommerce 2023’, para conocer en detalle la transformaci\u00f3n de la experiencia omnicanal en el sector ‘retail’ en Espa\u00f1a\u00bb. Los datos lo dejan claro, cada vez son m\u00e1s aquellos que optan por un modelo de consumo h\u00edbrido.<\/p>\n

La tecnolog\u00eda y juguetes son las categor\u00edas de compra favoritas de aquellos que adquieren productos de forma f\u00edsica y online, \u00abaunque la mayor diferencia del gasto frente al offline<\/em> se encuentra en joyer\u00eda y en los art\u00edculos deportivos\u00bb, destacan en el medio citado. Tiene cierta l\u00f3gica, una joya es un producto de alto valor que deseamos ver en persona antes de adquirir y el equipamiento deportivo debe ce\u00f1irse, al mil\u00edmetro, con nuestras necesidades.<\/p>\n

La noticia sigue con esta quote<\/em>, \u00aba la hora de comprar ropa, calzado y complementos, los usuarios se decantan por la tienda f\u00edsica de la propia marca de ropa, casi en el mismo porcentaje que navegar por ‘e-commerces’ multimarca o’marketplaces’. El consumidor ‘omnichannel’ de esta categor\u00eda gasta un 14% m\u00e1s al mes, 85,27 euros de media frente a los 73,81 euros del usuario offline<\/em>. La fidelidad se premia y la experiencia en tienda es cada vez m\u00e1s importante para atraer al p\u00fablico nacional.\u00a0<\/strong><\/p>\n

Dentro de la categor\u00eda de belleza y cuidado personal, \u00abel cliente omnicanal es un 25,75% m\u00e1s rentable<\/strong>, con un gasto medio de 52,75 euros al mes frente a los 39 euros del usuario de tienda f\u00edsica\u00bb, al mismo tiempo que \u00aben el caso de la tecnolog\u00eda y electr\u00f3nica, el canal preferido para comprar es el ‘e-commerce multimarca’, donde se gasta de media al mes 85,6 euros, frente a los 68,7 euros del comprador de tienda f\u00edsica\u00bb.<\/p>\n

\"consumidor<\/p>\n

Las redes sociales, los buscadores y las recomendaciones se han convertido en los canales favoritos de los consumidores para llegar a una nueva marca o producto, un dato sencillo de imaginar, dado que el consumo de contenido digital es muy elevado en nuestro pa\u00eds. En n\u00fameros, \u00abel estudio muestra que casi el 80% de los usuarios se muestran m\u00e1s propensos a comprar e incluso repetir con aquellas marcas que les han impactado en canales digitales<\/strong> m\u00e1s de una vez\u00bb.<\/p>\n

Finalmente, te animamos a que nos sigas en nuestras\u00a0Redes Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter).\u00a0<\/a>\u00a0\u00a1Bienvenidos a la peque\u00f1a-gran familia de\u00a0talentiam<\/strong><\/em>!<\/p>\n

Fotos | Unsplash, Artem Beliaikin<\/a> , Prudence Earl, <\/a>George Bakos<\/a>\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El informe ‘Retail & ecommerce 2023’ apunta a la omnicanalidad como el presente y el futuro del consumidor nacional. <\/p>\n","protected":false},"author":8,"featured_media":23834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[26],"tags":[606,261,262,204,171,314,109,124,258],"class_list":["post-23828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-moda","tag-606","tag-coolhunter","tag-coolhunting","tag-diseno","tag-fashion","tag-futuro","tag-moda","tag-retail","tag-tendencias"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nAs\u00ed es el consumidor espa\u00f1ol del sector 'retail' en Espa\u00f1a<\/title>\n<meta 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