{"id":23809,"date":"2023-06-14T08:24:44","date_gmt":"2023-06-14T07:24:44","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=23809"},"modified":"2023-06-14T08:26:18","modified_gmt":"2023-06-14T07:26:18","slug":"francia-se-planta-ante-la-moda-rapida-esto-es-lo-que-esta-ocurriendo-en-el-pais-vecino","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/francia-se-planta-ante-la-moda-rapida-esto-es-lo-que-esta-ocurriendo-en-el-pais-vecino\/","title":{"rendered":"Francia se planta ante la moda r\u00e1pida: esto es lo que est\u00e1 ocurriendo en el pa\u00eds vecino"},"content":{"rendered":"

Shein<\/a> factur\u00f3 un total de 22.700 millones de d\u00f3lares en 2022 (datos de Modaes.es<\/a>), mientras que \u00abpronostica ventas de 60.000 millones de d\u00f3lares en 2025, m\u00e1s que Inditex y H&M juntos\u00bb, n\u00fameros que apunta el mismo medio<\/a>. En pocas palabras, el gigante asi\u00e1tico parece imparable. Decimos \u00abparece\u00bb porque todo apunta a que numerosos pa\u00edses van a poner freno a su \u00abda\u00f1ino\u00bb impacto a nuestro entorno con el fin de abogar por la sostenibilidad<\/a>. El primer pa\u00eds europeo en plantarte cara a la empresa de moda r\u00e1pida por excelencia es Francia. Te contamos todos los detalles de esta noticia con la que nos hemos despertado esta ma\u00f1ana.<\/p>\n

\"moda<\/p>\n

La moda r\u00e1pida (o ultrarr\u00e1pida) siembra la pol\u00e9mica en Francia<\/h2>\n

En palabras de Business Insider<\/a>, \u00abcada a\u00f1o, 101 millones de toneladas de ropa acaban en los vertederos\u00bb. La mayor\u00eda de ellas proviene del consumo r\u00e1pido, de la moda barata. Ante esta situaci\u00f3n, \u00abactivistas encabezados por la organizaci\u00f3n pol\u00edtica francesa de centro-izquierda Place Publique<\/em> llevan semanas exigiendo que se tomen medidas contra Shein, gigante de la moda ultrarr\u00e1pida y considerado un s\u00edmbolo del modelo que representa, alegando su impacto negativo en el medio ambiente y los derechos humanos\u00bb, destacan en Fashion United<\/a>.<\/p>\n

La campa\u00f1a busca llegar al Ministro franc\u00e9s de Econom\u00eda, Bruno Le Maire<\/strong>. Por ahora, cuenta con el apoyo de un diputado al Parlamento Europeo, Rapha\u00ebl Glucksmann, fundador del partido Place Publique, y de Yann Rivoallan, Presidente de la F\u00e9d\u00e9ration Fran\u00e7aise du Pr\u00eat-\u00e0-Porter, dos personalidades relevantes que apuntan que estamos ante un tema \u00aburgente\u00bb. El objetivo principal de Glucksmann y Rivoallan es lograr que \u00abel voto del Parlamento Europeo sobre el deber de diligencia de las empresas se convierta en la base para tomar medidas en Francia e, idealmente, en otros territorios\u00bb.<\/p>\n

\"moda<\/p>\n

\u00abDetr\u00e1s de las camisetas de 2 euros y los vestidos de 9 euros se esconde un sistema de explotaci\u00f3n intolerable que est\u00e1 destruyendo el medio ambiente y los derechos humanos\u00bb, destaca de forma punzante Yann Rivoallan a trav\u00e9s de Linkedin<\/a>, red social donde se muestra especialmente activo. M\u00e1s all\u00e1 de luchar contra la mala praxis<\/em> de Shein, la campa\u00f1a quiere limitar \u00abcon un escudo legislativo y normativo\u00bb luchar contra la \u00abobsolescencia cultural\u00bb<\/strong> que produce este tipo de empresas. \u00bfA qu\u00e9 se refieren? Sencillo: instan a \u00abcontrolar la publicidad y las estrategias de marketing que fomentan el consumo excesivo en las calles, las redes sociales y los medios de comunicaci\u00f3n, y retirar o bloquear cualquier sitio web de una marca que lance al mercado mil o m\u00e1s novedades al d\u00eda\u00bb.<\/p>\n

Por ahora, la petici\u00f3n llamada \u00abProhibici\u00f3n de la marca Shein en Francia\u00bb cuentan con un total de 193.430 firmas. Esta noticia se hace popular en un momento delicado, dado que el pasado 8 de junio se celebr\u00f3 en Par\u00eds el desfile \u201cEndless Summer\u201d de Shein, un te\u00f3rico apoyo a los nuevos creadores que Rivoallan desaprueba, dado que considera que \u00abShein intenta hacer creer que est\u00e1 del lado de los creadores\u00bb. Estamos atentos a los pr\u00f3ximos movimientos de esta campa\u00f1a.<\/p>\n

Finalmente, te animamos a que nos sigas en nuestras\u00a0Redes Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter).\u00a0<\/a>\u00a0\u00a1Bienvenidos a la peque\u00f1a-gran familia de\u00a0talentiam<\/strong><\/em>!<\/p>\n

Fotos | Unsplash, Inspirationfeed<\/a>, devn<\/a><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Varios activistas franceses ponen el foco en la moda r\u00e1pida y buscan el apoyo de los pol\u00edticos para frenar su imponente avance. 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