{"id":22463,"date":"2022-11-28T09:04:06","date_gmt":"2022-11-28T08:04:06","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=22463"},"modified":"2022-11-28T09:05:14","modified_gmt":"2022-11-28T08:05:14","slug":"cyber-monday-black-friday-son-muy-daninos-para-el-planeta","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/cyber-monday-black-friday-son-muy-daninos-para-el-planeta\/","title":{"rendered":"Cyber Monday y Black Friday: por qu\u00e9 fomentan que vayamos a necesitar 2,5 planetas en un futuro"},"content":{"rendered":"

Tras la locura del Black Friday<\/a> (vivida el pasado viernes 25), ahora toca la lluvia de ofertas del Cyber Monday. El ‘Ciber Lunes’ naci\u00f3 para lograr que la poblaci\u00f3n se animara a comprar online y se celebra el primer lunes despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias en los Estados Unidos. Ambos fen\u00f3menos, de origen estadounidense, se han fijado en el comercio nacional e internacional y ya son un b\u00e1sico dentro de la estrategia de (casi) cualquier firma y plataforma de venta. Seg\u00fan FashionUnited<\/a>, las ventas derivadas del Black Friday ascienden entre un 10% y un 20% cada a\u00f1o. <\/strong>Quiz\u00e1s sea un signo de bonanza para nuestros bolsillos, pero es un duro golpe para el planeta.<\/p>\n

\"cyber<\/p>\n

Black Friday y Cyber Monday, \u00bfqu\u00e9 se compra m\u00e1s?<\/h2>\n

Aunque el ‘Viernes Negro’ se lleva la palma, el ‘Ciber Lunes’ tambi\u00e9n merece su dosis de atenci\u00f3n. Como leemos en el medio anteriormente citado, \u00ablos art\u00edculos m\u00e1s vendidos durante este evento son: moda, calzado y complementos, electrodom\u00e9sticos, aparatos electr\u00f3nicos y tel\u00e9fonos m\u00f3viles\u00bb (estos \u00faltimos tienen un pico alto de ventas en la jornada de hoy).<\/p>\n

Habla una responsable de Green Peace<\/h2>\n

Celia Ojeda, Responsable del \u00c1rea de Biodiversidad de Greenpeace Espa\u00f1a, no se opone a la compra de productos b\u00e1sicos, habla en contra del consumismo extremo en el que estamos instaurados en FashionUnited<\/a>. \u00abEstamos en contra del Black Friday, no en contra de las personas que necesitan bienes de consumo b\u00e1sicos y solo pueden permit\u00edrselo con grandes descuentos\u00bb, explica en FashionUnited. \u201cComprar por comprar\u201d, \u201cporque hay rebaja\u201d, \u201cporque te invitan a hacerlo\u201d o \u201cporque est\u00e1 de moda\u201d son las premisas que Ojeda apunta como err\u00f3neas para comprar en estas fechas tan se\u00f1aladas.<\/p>\n

Desde la famosa organizaci\u00f3n, instan a \u00aboptar por las opciones m\u00e1s sostenibles, productos de cercan\u00eda y por apoyar al comercio local<\/strong>\u00ab. A esto, a\u00f1ade que el \u201cBlack Friday es la punta del iceberg de este modelo consumista pero hay otras muchas fechas m\u00e1s d\u00f3nde se nos incita a comprar\u201d. De este modo, est\u00e1n \u201cen contra del consumismo, por los da\u00f1os ambientales (cambio clim\u00e1tico, uso de agua y p\u00e9rdida de biodiversidad, entre otros) y sociales (esclavitud, malas condiciones laborales\u2026) que genera\u201d.<\/p>\n

Adem\u00e1s, hace referencia a los motivos emocionales que incitan a la compra innecesaria. Explica que invitan \u201ca satisfacer las necesidades emocionales y sociales a trav\u00e9s de las compras<\/strong>\u201d, un punto a tener en cuenta y que, a veces, queda en segundo plano. \u201cLa producci\u00f3n de bienes y servicios requiere la extracci\u00f3n de recursos naturales y libera gases de efecto invernadero en la atm\u00f3sfera\u201d, as\u00ed que el consumo exacerbado es letal para nuestro entorno.<\/p>\n

La importancia de los actos de las empresas<\/h2>\n

Aunque los consumidores deber\u00edamos recibir una correcta educaci\u00f3n respecto al consumo, la responsabilidad actual recae sobre el papel de las empresas<\/strong>. \u00a0\u201cNecesitamos cambios profundos en el modelo socioecon\u00f3mico y cambios de paradigma\u201d, apuntan desde Greenpeace. La organizaci\u00f3n apunta que \u00ablimitar su producci\u00f3n, fomentar una verdadera econom\u00eda circular, no quedarse atrapados en el\u00a0greenwashing<\/em> y fomentar la reparaci\u00f3n, reducci\u00f3n y reutilizaci\u00f3n de sus productos\u00bb son algunas de las acciones que las compa\u00f1\u00edas deber\u00edan poner en pr\u00e1ctica ya.<\/p>\n

Movimientos como el greenwashing<\/em> no ayudan a fomentar un consumo consciente. En FashionUnited<\/a> exponen unos datos alarmantes: \u00abEn la actualidad, en Espa\u00f1a, si mantenemos nuestro ritmo de consumo, necesitaremos 2,5 planetas<\/strong>. Adem\u00e1s, estamos ante un momento crucial en el que 6 de los 9 l\u00edmites planetarios se han sobrepasado\u00bb.<\/p>\n

\n
\n

Como hemos visto a trav\u00e9s de estos ejemplos, tanto el Black Friday como el Cyber Monday tienen una cara B que la industria y los consumidores deber\u00edamos valorar en el momento de oficializar una compra en las pr\u00f3ximas ocasiones. En talentiam<\/em>\u00a0defendemos la\u00a0compra responsable\u00a0<\/strong>y creemos en un futuro justo para nuestro sector. Sigue el d\u00eda a d\u00eda de la indsutria\u00a0fashion-retail<\/em>\u00a0a trav\u00e9s de las publicaciones en nuestras\u00a0Redes\u00a0 Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>) y forma parte de esta familia que no para de crecer.<\/p>\n<\/div>\n<\/article>\n

\n
Fotos | Ecoalf<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Una responsable de Green Peace pone las cartas sobre la mesa respecto al consumo derivado del Cyber Monday y el Black 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