{"id":22302,"date":"2022-11-02T10:27:42","date_gmt":"2022-11-02T09:27:42","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=22302"},"modified":"2022-11-02T10:27:42","modified_gmt":"2022-11-02T09:27:42","slug":"burberry-sigue-creciendo-en-el-universo-digital-se-alia-con-minecraft","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/burberry-sigue-creciendo-en-el-universo-digital-se-alia-con-minecraft\/","title":{"rendered":"Burberry sigue creciendo en el universo digital y se al\u00eda con Minecraft"},"content":{"rendered":"

La casa brit\u00e1nica lo tiene clar\u00edsimo: el presente y el futuro de la moda se conjuga en el mundo digital. Los usuarios m\u00e1s tradicionales son reticentes a la compra de productos en el metaverso, pero los j\u00f3venes y los gamers<\/em> encuentran en este universo su principal escenario de consumo. Entonces, la mayor\u00eda de firmas de lujo, que encontrar\u00e1n en la Generaci\u00f3n Z<\/a> el 70% de sus compradores en 2025, se est\u00e1n poniendo las pilas para no quedarse atr\u00e1s en la carrera. Burberry ya ha trabajado con el videojuego Honor of Kings<\/a>\u00a0y cuenta con una social store<\/a> en China que ha roto todas las barreras, ahora elige uno de los t\u00edtulos m\u00e1s populares del gamer world:<\/em> Minecraft.<\/strong><\/p>\n

\"\"<\/p>\n

Burberry x Minecraft, la clave de la colaboraci\u00f3n<\/h2>\n

Jonathan Akeroyd, nuevo director ejecutivo desde finales del pasado mes de marzo de 2022, y de Daniel Lee, el nuevo director creativo de Burberry desde el pasado 3 de octubre, siguen con la andadura en el metaverso. Sorprenden con una colecci\u00f3n c\u00e1psula de naturaleza \u201cphygital\u201d, con prendas tanto f\u00edsicas como digitales. A esto, sumamos la construcci\u00f3n de un universo y de una aventura inmersiva dentro del videojuego Minecraft, bajo el t\u00edtulo de \u201c\u2018Burberry: Freedom to Go Beyond\u201d.<\/strong><\/p>\n

\u201cEstamos encantados con asociarnos con Minecraft para dar vida a la historia de la marca Burberry de una manera tan inmersiva\u201d, destaca a este respecto Phillip Hennche, director del departamento de innovaci\u00f3n de Burberry, leemos en Fashion United<\/a>. \u201cPartiendo de la creencia compartida de que la aventura, la comunidad y el poder de la creatividad sirven para abrir nuevos espacios\u201d de conexi\u00f3n, \u201cla natural sinergia entre nuestras dos marcas nos ha permitido conectar nuestros respectivos mundos de una manera inesperada y, sin embargo, completamente org\u00e1nica\u201d. Una estrategia con la que, a\u00f1ade Hennche, \u201cesperamos conectar comunidades e inspirar a nuestros consumidores, desde una forma completamente nueva de experimentar con nuestra marca\u201d.<\/p>\n

\"\" \"\"<\/p>\n

La colecci\u00f3n c\u00e1psula Burberry x Minecraft se puede adquirir en el canal online, as\u00ed como de una reducida selecci\u00f3n de solamente 7 puntos de venta y pop-ups de Burberry repartidos por distintas partes del mundo. <\/strong>Es curioso ver c\u00f3mo solamente dos tiendas, la boutique de Spring Street de Nueva York y la de Regent Street de Londres, se encuentran ubicadas en puntos de occidente. De este modo, se confirma una vez m\u00e1s que el consumidor oriental es el principal potencial en el mundo del lujo.<\/p>\n

Finalmente, te animamos a que nos sigas en nuestras\u00a0Redes Sociales<\/strong>\u00a0(Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter.<\/a>\u00a0\u00a1Bienvenidos a la peque\u00f1a-gran familia de\u00a0talentiam<\/strong><\/em>!<\/p>\n

Fotos | Burberry<\/p>\n","protected":false},"excerpt":{"rendered":"

Burberry seduce a los gamers con una colecci\u00f3n viva en el universo Minecraft y deja claro que la Generaci\u00f3n Z es su principal objetivo. 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