{"id":22255,"date":"2022-10-24T07:58:05","date_gmt":"2022-10-24T06:58:05","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=22255"},"modified":"2022-10-24T07:58:05","modified_gmt":"2022-10-24T06:58:05","slug":"zara-pre-owned-se-suma-al-fenomeno-de-la-segunda-mano","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/zara-pre-owned-se-suma-al-fenomeno-de-la-segunda-mano\/","title":{"rendered":"Zara Pre-Owned: el gigante de Inditex tambi\u00e9n se suma al fen\u00f3meno de la segunda mano"},"content":{"rendered":"

Parece mentira que hace apenas una semana d\u00e1bamos la bienvenida a la plataforma de reventa de Shein<\/a> (con su debido an\u00e1lisis) y que ahora hablemos de una propuesta similar de la mano de Zara. El gigante del grupo Inditex ha ocupado los titulares del sector de la moda este fin de semana gracias a su \u00faltima nueva: un servicio que opta por reparar, revender o donar prendas usadas de Zara<\/strong> entre los usuarios activos. Bajo el nombre Zara Pre-Owned, esta idea promete acercar un poco m\u00e1s la moda circular a las grandes masas.<\/p>\n

\"Zara<\/p>\n

Zara Pre-Owned: qu\u00e9 sabemos por el momento<\/h2>\n

Seg\u00fan descubrimos en El Correo, la propuesta llega primero al Reino Unido, concretamente el 5 de noviembre. \u00abSe trata de una prueba piloto, sin fechas a\u00fan para posibles implantaciones en otros pa\u00edses, con el que la compa\u00f1\u00eda planta cara a otros competidores como H&M que ya est\u00e1n presentes en el mercado de la ropa usada\u00bb. Por ahora, han contado que los clientes podr\u00e1n \u00a0reparar, revender o donar prendas usadas de Zara a trav\u00e9s de esta novedosa plataforma, disponible en tiendas, web y aplicaci\u00f3n m\u00f3vil.<\/p>\n

Adem\u00e1s, Zara ha enviado un comunicado en el que apunta que \u00abla secci\u00f3n de reventa estar\u00e1 organizada por categor\u00edas de productos con informaci\u00f3n detallada de cada uno, incluidas im\u00e1genes suministradas por el vendedor y datos del producto original de Zara\u00bb. A esto sumamos que \u00ablos clientes, adem\u00e1s, podr\u00e1n pedir arreglos de cualquier prenda usada de Zara<\/strong>, bien sea cambiar una cremallera o bot\u00f3n o arreglar una costura. El usuario puede realizar el proceso \u00edntegramente ‘online’ o en una de las 60 tiendas de Zara en el Reino Unido. Los arreglos se pagar\u00e1n\u00bb.<\/p>\n

Finalmente, tambi\u00e9n existir\u00e1 la opci\u00f3n de donar la ropa. \u00abLa donaci\u00f3n tambi\u00e9n ser\u00e1 otra opci\u00f3n disponible. A trav\u00e9s de la plataforma, los clientes podr\u00e1n pedir que recojan en el domicilio ropa para regalar. Ahora existe esa posibilidad en una red de contenedores ubicados en las tiendas. Los productos donados se llevar\u00e1n a la Cruz Roja en el Reino Unido<\/strong>. Este servicio de contenedores tambi\u00e9n est\u00e1 disponible en otros mercados, como el espa\u00f1ol\u00bb.<\/p>\n

Para concluir, conocer otras declaraciones de la marca. \u00abEsta nueva plataforma en la web y la aplicaci\u00f3n m\u00f3vil de Zara es una acci\u00f3n m\u00e1s dentro del enfoque de sostenibilidad de Inditex y es un ejemplo de su compromiso con el avance hacia un modelo de econom\u00eda circular que abarca todas las fases de su actividad, desde el dise\u00f1o de productos hasta la gesti\u00f3n de sus tiendas, pasando por la fabricaci\u00f3n, la log\u00edstica y las oficinas de la compa\u00f1\u00eda\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zara Pre-Owned nace con el objetivo de acercar a los clientes a la moda circular a trav\u00e9s de la venta, la reparaci\u00f3n y la donaci\u00f3n. Te contamos todos los detalles de esta propuesta. <\/p>\n","protected":false},"author":8,"featured_media":22258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[111],"tags":[587,204,171,109,107,170],"class_list":["post-22255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-587","tag-diseno","tag-fashion","tag-moda","tag-sostenibilidad","tag-sostenible"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nZara Pre-Owned se suma al fen\u00f3meno de la segunda mano<\/title>\n<meta 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