{"id":19767,"date":"2022-05-09T12:27:56","date_gmt":"2022-05-09T11:27:56","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=19767"},"modified":"2022-05-09T12:27:56","modified_gmt":"2022-05-09T11:27:56","slug":"las-trampas-tras-el-claim-algodon-organico","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/las-trampas-tras-el-claim-algodon-organico\/","title":{"rendered":"Las trampas tras el claim \u00abalgod\u00f3n org\u00e1nico\u00bb"},"content":{"rendered":"

Es una realidad: muchos consumidores se dejan llevar por lo que anuncian las firmas y creen que el \u00abalgod\u00f3n org\u00e1nico\u00bb es algo as\u00ed como la panacea de la moda sostenible. Adem\u00e1s, los claims<\/em> publicitarios incluso dan a entender que es de mayor calidad e incluso m\u00e1s respetuoso con el medio ambiente, pero lejos est\u00e1 la realidad. En talentiam<\/em><\/a> analizamos este fen\u00f3meno y hablamos sobre c\u00f3mo parte de la industria de la moda juega con los conceptos para hacer uso del popular greenwashing<\/em>.<\/strong><\/p>\n

\"algod\u00f3n\"<\/p>\n

Agricultura ecol\u00f3gica: qu\u00e9 es exactamente<\/h2>\n

Como todos sabemos a estas alturas, el algod\u00f3n proviene de la tierra y se consigue mediante la agricultura. Seg\u00fan apunta la Organizaci\u00f3n de las Naciones Unidas para la Alimentaci\u00f3n y la Agricultura, m\u00e1s conocida como FAO<\/a>, la agricultura ecol\u00f3gica es un sistema de producci\u00f3n en el que se intenta utilizar al m\u00e1ximo los recursos de la tierra, d\u00e1ndole \u00e9nfasis a la fertilidad del suelo y la actividad biol\u00f3gica. A esto le sumamos que pretende minimizar el uso de los recursos no renovables y no utilizar fertilizantes y plaguicidas sint\u00e9ticos para proteger el medio ambiente y la salud humana.<\/p>\n

Hasta aqu\u00ed todo claro. En relaci\u00f3n con el calificativo de agricultura ecol\u00f3gica, hablamos de aquella cuyo objetivo es obtener alimentos utilizando sustancias y procesos naturales, para tener un impacto medioambiental limitado, ya que promueve el uso responsable de la energ\u00eda y los recursos naturales, el mantenimiento de la biodiversidad, la conservaci\u00f3n de los equilibrios ecol\u00f3gicos regionales, la mejora de la fertilidad del suelo y el mantenimiento de la calidad del agua.<\/p>\n

Europa y sus normas<\/h2>\n

Las normativas europeas y espa\u00f1oles son claras: dictan que el algod\u00f3n que se produce en nuestro pa\u00eds tiene la misma calidad que el ecol\u00f3gico y el biol\u00f3gico u org\u00e1nico., El proceso productivo es casi igual, con una diferencia: en el ecol\u00f3gico no hay intervenci\u00f3n gen\u00e9tica, pero esto est\u00e1 prohibido por la Uni\u00f3n Europea<\/strong>. As\u00ed pues, si la UE no acepta el uso de intervenci\u00f3n gen\u00e9tica, en ambos casos en el cultivo no hay intervenci\u00f3n artificial (pesticidas o fertilizantes sint\u00e9ticos).<\/p>\n

Espa\u00f1a y Grecia llevan a\u00f1os juntas en la Alianza Europea del Algodo\u0301n (European Cotton Alliance), que impulsa la marca EUCOTTON. Este sello certifica que el algodo\u0301n ha sido producido y procesado en la Unio\u0301n Europea. Esta etiqueta asegura que, para su cultivo, se emplean variedades de semillas no transge\u0301nicas, como exige la legislacio\u0301n europea en la materia. Asimismo, los me\u0301todos de produccio\u0301n se atienden a los esta\u0301ndares ma\u0301s elevados de produccio\u0301n sostenible y de respeto al medio ambiente, cumpliendo con criterio la legislacio\u0301n comunitaria en materia social y laboral. Muy sencillo: si est\u00e1 hecho dentro de los l\u00edmites de la Uni\u00f3n Europea, no es \u00abalgod\u00f3n org\u00e1nico\u00bb, es \u00abalgod\u00f3n\u00bb<\/strong>.<\/p>\n

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La moda sostenible habla de compromiso, conciencia y futuro. En\u00a0talentiam<\/strong>\u00a0<\/em>apoyamos a las marcas que apuestan por un mundo mejor y abogamos por el sello \u2018eco\u2019. Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>). \u00a1S\u00famate el movimiento verde!<\/p>\n

Fotos | Unsplash<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n<\/div>\n<\/article>\n

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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00bfConoces lo que se es realmente el algod\u00f3n org\u00e1nico? 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