{"id":17076,"date":"2021-08-30T09:30:10","date_gmt":"2021-08-30T08:30:10","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=17076"},"modified":"2021-08-30T09:30:10","modified_gmt":"2021-08-30T08:30:10","slug":"que-es-rewear-la-plataforma-de-reventa-de-cliente-a-cliente-de-hm","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/que-es-rewear-la-plataforma-de-reventa-de-cliente-a-cliente-de-hm\/","title":{"rendered":"\u00bfQu\u00e9 es &#8216;Rewear&#8217;? La nueva plataforma de reventa \u201cde cliente a cliente\u201d de H&amp;M"},"content":{"rendered":"<p>Todos lo tenemos claro a estas alturas de la pel\u00edcula: el sector de la moda tiene mucho por avanzar en materia de sostenibilidad. Hablar de una conducta sostenible no solo significa emplear tejidos de origen natural o abogar por una producci\u00f3n lo m\u00e1s verde posible, tambi\u00e9n se trata de consumir con cabeza. Hace apenas unas semanas nos hac\u00edamos eco de un estudio que aseguraba que <a href=\"https:\/\/www.talentiam.com\/es\/blog\/la-sobreproduccion-de-prendas-el-verdadero-mal-de-la-moda\/\" target=\"_blank\" rel=\"noopener\">la sobreproducci\u00f3n de prendas es uno de los principales males de la industria<\/a>. Una forma de combatir esta epidemia y de dar una nueva vida a los dise\u00f1os es apostar por la ropa de segunda mano. Lejos de ser una conducta limitada a consumidores con pocos recursos o a los amantes del <em>vintage<\/em>, ahora es una pr\u00e1ctica muy popular. Tal es su impacto en nuestros d\u00edas que firmas como H&amp;M se han lanzado a crear una plataforma de reventa propia <a href=\"https:\/\/rewear.hm.com\/\" target=\"_blank\" rel=\"noopener\"><em>Rewear<\/em><\/a>. <strong>En <em>talentiam<\/em> te contamos todos los detalles de esta plataforma que puede ser la primera de otras tantas. <\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17078 size-full\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hym-rewear-2-gl8oqdfo-2021-08-17.jpeg\" alt=\"rewear H&amp;M\" width=\"1164\" height=\"832\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hym-rewear-2-gl8oqdfo-2021-08-17.jpeg 1164w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hym-rewear-2-gl8oqdfo-2021-08-17-300x214.jpeg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hym-rewear-2-gl8oqdfo-2021-08-17-1024x732.jpeg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hym-rewear-2-gl8oqdfo-2021-08-17-768x549.jpeg 768w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p><em>Rewear<\/em> nace como parte de la estrategia de venta C2C del gigante sueco. En ella <strong>se podr\u00e1n comprar y vender todo tipo de prendas, de cualquier marca comercial<\/strong>, un paso importante que no limita las operaciones a prendas firmadas por H&amp;M. Por el momento, es un servicio que se implanta en Canad\u00e1 y que dar\u00e1 su pistoletazo de salida el siete de septiembre.\u00a0\u201cSent\u00edamos que era importante poder incluir a cualquier marca de Canad\u00e1, en lugar de limitar esta plataforma a los productos de H&amp;M\u201d, <a href=\"https:\/\/fashionunited.es\/noticias\/empresas\/h-m-lanza-su-propia-plataforma-de-reventa-de-cliente-a-cliente\/2021081736067\" target=\"_blank\" rel=\"noopener\">explica Frederic Tavoukdjian<\/a>, director general de H&amp;M en Canad\u00e1. \u201cQueremos ofrecer un destino desde el que los canadienses puedan convertirse en <strong>participantes activos de la circularidad, y desde el que puedan encontrar un nuevo hogar para las prendas<\/strong>, de cualquier marca, que tengan en su armario\u201d.<\/p>\n<p>Geraldine Maunier-Rossi, directora del \u00e1rea de marketing de H&amp;M Canad\u00e1 a\u00f1ade que \u201caunque ya ofrecemos la opci\u00f3n de la recogida de prendas en nuestras tiendas, sent\u00edamos que era importante encontrar una segunda forma para que nuestros clientes pudieran reciclar su ropa\u201d. Aunque a\u00fan no hemos podido comprobar el funcionamiento de esta plataforma en primera persona, sabemos que<strong> ofrecer\u00e1 una experiencia de compra virtual completamente <em>premium<\/em><\/strong>. Asimismo, se anuncia que es equiparable a la que ya puede disfrutarse a trav\u00e9s de la tienda online oficial de la cadena. En ella podremos encontrar las prendas que publiquen los usuarios y piezas procedentes de anteriores colecciones de la compa\u00f1\u00eda. Adem\u00e1s, los vendedores podr\u00e1n buscar productos de H&amp;M directamente ingresando el n\u00famero de producto, leemos en <a href=\"https:\/\/fashionunited.es\/noticias\/empresas\/h-m-lanza-su-propia-plataforma-de-reventa-de-cliente-a-cliente\/2021081736067\" target=\"_blank\" rel=\"noopener\">fashionunited.es<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17080\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hmgoepprod.jpeg\" alt=\"rewear H&amp;M\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hmgoepprod.jpeg 960w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hmgoepprod-300x200.jpeg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/hmgoepprod-768x512.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-17083\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/WRW-MIA-1.jpeg\" alt=\"\" width=\"716\" height=\"477\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/WRW-MIA-1.jpeg 716w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/08\/WRW-MIA-1-300x200.jpeg 300w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>Como ya hemos comentado, Canad\u00e1 es el primer mercado en abrirse a esta iniciativa, pero seguro que otros pa\u00edses reciben en breves los servicios de <em>H&amp;M<\/em> <em>Rewear, <\/em>una idea que acerca la segunda mano a un p\u00fablico sediento de \u00abnovedades\u00bb. Si quieres conocer todas las novedades del sector Fashion-Retail s\u00edguenos en nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>). \u00a1S\u00famate el movimiento verde!<\/p>\n<p>Fotograf\u00edas | H&amp;M<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M se suma a la tendencia de la ropa segunda mano con Rewear, una plataforma de venta C2C (de cliente a cliente), y da alas a una forma de entender la sostenibilidad desde el consumo consciente. <\/p>\n","protected":false},"author":8,"featured_media":17080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[111],"tags":[544,314,534,109,152,107,170],"class_list":["post-17076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-544","tag-futuro","tag-hm","tag-moda","tag-negocio","tag-sostenibilidad","tag-sostenible"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es &#039;Rewear&#039;? 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