{"id":16428,"date":"2021-06-21T04:00:35","date_gmt":"2021-06-21T03:00:35","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=16428"},"modified":"2021-06-20T18:20:15","modified_gmt":"2021-06-20T17:20:15","slug":"asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/","title":{"rendered":"As\u00ed es \u00abDemetra\u201d, el nuevo material vegano y sostenible que ha patentado Gucci"},"content":{"rendered":"<p>Parece que Alessandro Michele no se cansa de hacer historia en el mundo de la moda. Tras lanzar (de nuevo) al estrellato a Gucci, el italiano sigue en su camino hacia <strong>una moda m\u00e1s consciente y sostenible<\/strong> y lo hace con la creaci\u00f3n con un nuevo material. La noticia, que ha saltado hace apenas unas horas en los <a href=\"https:\/\/www.highsnobiety.com\/p\/gucci-basket-demetra-sneakers-release-info\/\" target=\"_blank\" rel=\"noopener\">medios internacionales<\/a>, nos ha dejado boquiabiertos. As\u00ed, no hemos podido esperar ni un minuto en descubrir qu\u00e9 es \u00abDemetra\u00bb, este novedoso tejido que promete cambiar el sector. En <em>talentiam<\/em> nos adelantamos para contarte todos los detalles de este lanzamiento.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-16433\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-4.jpeg\" alt=\"\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-4.jpeg 1600w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-4-300x200.jpeg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-4-1024x683.jpeg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-4-768x512.jpeg 768w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-4-1536x1024.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u00abDemetra\u00bb ha nacido en Italia. Concretamente en las instalaciones del Gruppo Collonna, empresa de la que Gucci tiene un 51 por ciento. <strong>Este material cuenta con m\u00e1s de un 77 por ciento de materias primas de origen vegetal<\/strong>. Se destaca el empleo de una viscosa obtenida a partir de la pulpa de una madera procedente de plantaciones sostenibles. Adem\u00e1s, se usa un poliuretano de base biol\u00f3gica obtenido de fuentes renovables. \u00abDemetra\u00bb se somete a los mismos procesos de curtido que se emplean sobre el cuero animal para asegurar su una suavidad, resistencia y flexibilidad. Seg\u00fan apuntan en Gucci, \u00abDemetra\u00bb no buscar\u00e1 sustituir al cuero. De hecho, busca complementarlo. De este modo, se ofrecer\u00e1 una alternativa vegana a sus clientes en todas las categor\u00edas de producto.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16435\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-2.jpeg\" alt=\"gucci demetra\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-2.jpeg 1600w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-2-300x200.jpeg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-2-1024x683.jpeg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-2-768x512.jpeg 768w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-2-1536x1024.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>La firma italiana ya ha presentado la solicitud de patente de este nuevo material, cuyo nombre ha sido elegido por el propio Michele. La referencia es\u00a0 Dem\u00e9ter, la Diosa griega de la agricultura, equivalente a la Ceres romana. Con este homenaje se hace una clara alusi\u00f3n a la base org\u00e1nica con la que cuenta esta nueva fibra. <strong>\u00abDemetra\u00bb ha sido desarrollado de manera interna por los equipos de investigaci\u00f3n de la propia firma italiana<\/strong>.\u00a0La primera inclusi\u00f3n de este material tiene forma de <a href=\"https:\/\/www.talentiam.com\/es\/blog\/lanzamientos-de-zapatillas-que-celebran-el-mes-del-orgullo-2021\/\" target=\"_blank\" rel=\"noopener\">zapatillas<\/a>. Los modelos <strong><em>Gucci Basket, Gucci New Ace <\/em>y<em> Gucci Rhyton<\/em><\/strong>, que se pondr\u00e1n a la venta a partir de este 18 de junio, costar\u00e1n entre 590 y 790 euros y estar\u00e1n fabricados con \u00abDemetra\u00bb.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16431\" src=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-65.jpeg\" alt=\"gucci demetra\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-65.jpeg 1600w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-65-300x200.jpeg 300w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-65-1024x683.jpeg 1024w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-65-768x512.jpeg 768w, https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/gucci-demetra-basket-sneakers-65-1536x1024.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Este material pasar\u00e1 a formar parte de las diferentes piezas firmadas por Gucci. Adem\u00e1s, <strong>est\u00e1 previsto que a partir del pr\u00f3ximo 2022 salte a otras casas que son parte del <em>holding<\/em> multinacional franc\u00e9s Kering<\/strong>, como Balenciaga, Yves Saint Laurent o Alexander McQueen. Gucci espera que \u00abDemetra\u00bb pueda estar a disposici\u00f3n del resto de la industria durante 2022.<\/p>\n<div class=\"experience-component experience-commerce_assets-textLeftImageComponent\">\n<div data-bannerid=\"\" data-promoid=\"\" data-promoname=\"\" data-promocreative=\"\" data-promoposition=\"\">En\u00a0<em><strong>talentiam<\/strong><\/em> siempre estamos atentos a las \u00faltimas novedades en relaci\u00f3n con la sostenibilidad de nuestra industria. Si quieres estar a la \u00faltima de las novedades del sector sigue nuestras Redes Sociales (<a href=\"https:\/\/www.instagram.com\/talentiam_oficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/talentiam\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0y\u00a0<a href=\"https:\/\/twitter.com\/settings\/account\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>). \u00a1S\u00famate a nuestra familia!<\/div>\n<\/div>\n<div data-bannerid=\"\" data-promoid=\"\" data-promoname=\"\" data-promocreative=\"\" data-promoposition=\"\"><\/div>\n<div data-bannerid=\"\" data-promoid=\"\" data-promoname=\"\" data-promocreative=\"\" data-promoposition=\"\">Fotograf\u00edas | Gucci<\/div>\n<div data-bannerid=\"\" data-promoid=\"\" data-promoname=\"\" data-promocreative=\"\" data-promoposition=\"\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci lanza \u00abDemetra\u00bb, un revolucionado material sostenible que se materializa por primera vez en forma de tres zapatillas: las Gucci Basket, Gucci New Ace y Gucci Rhyton. <\/p>\n","protected":false},"author":8,"featured_media":16438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[111],"tags":[482,261,262,204,171,109,107,170],"class_list":["post-16428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-482","tag-coolhunter","tag-coolhunting","tag-diseno","tag-fashion","tag-moda","tag-sostenibilidad","tag-sostenible"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed es Demetra, el nuevo material vegano y sostenible de Gucci<\/title>\n<meta name=\"description\" content=\"Gucci lanza &quot;Demetra&quot;, un revolucionado material sostenible que promete estar disponible en toda la industria el pr\u00f3ximo 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed es Demetra, el nuevo material vegano y sostenible de Gucci\" \/>\n<meta property=\"og:description\" content=\"Gucci lanza &quot;Demetra&quot;, un revolucionado material sostenible que promete estar disponible en toda la industria el pr\u00f3ximo 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/\" \/>\n<meta property=\"og:site_name\" content=\"talentiam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/talentiam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-21T03:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Talentiam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@talentiam\" \/>\n<meta name=\"twitter:site\" content=\"@talentiam\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talentiam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/\"},\"author\":{\"name\":\"Talentiam\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#\\\/schema\\\/person\\\/f60c15dd2bb156b136ce94fb22731a55\"},\"headline\":\"As\u00ed es \u00abDemetra\u201d, el nuevo material vegano y sostenible que ha patentado Gucci\",\"datePublished\":\"2021-06-21T03:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/\"},\"wordCount\":469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.talentiam.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg\",\"keywords\":[\"2020\",\"coolhunter\",\"coolhunting\",\"dise\u00f1o\",\"fashion\",\"moda\",\"sostenibilidad\",\"sostenible\"],\"articleSection\":[\"Sostenibilidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/\",\"url\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/\",\"name\":\"As\u00ed es Demetra, el nuevo material vegano y sostenible de Gucci\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.talentiam.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg\",\"datePublished\":\"2021-06-21T03:00:35+00:00\",\"description\":\"Gucci lanza \\\"Demetra\\\", un revolucionado material sostenible que promete estar disponible en toda la industria el pr\u00f3ximo 2022.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.talentiam.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.talentiam.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg\",\"width\":1600,\"height\":795,\"caption\":\"gucci demetra\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As\u00ed es \u00abDemetra\u201d, el nuevo material vegano y sostenible que ha patentado Gucci\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/\",\"name\":\"talentiam\",\"description\":\"retail evolution_\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#organization\",\"name\":\"talentiam retail evolution_\",\"url\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.talentiam.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/talentiam-retail-evolution.png\",\"contentUrl\":\"https:\\\/\\\/www.talentiam.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/talentiam-retail-evolution.png\",\"width\":200,\"height\":200,\"caption\":\"talentiam retail evolution_\"},\"image\":{\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/talentiam\\\/\",\"https:\\\/\\\/x.com\\\/talentiam\",\"https:\\\/\\\/www.instagram.com\\\/talentiam_oficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/talentiam-retail-hr-evolution\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/#\\\/schema\\\/person\\\/f60c15dd2bb156b136ce94fb22731a55\",\"name\":\"Talentiam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b551c0f89894eff636b290b16b6fa2d9c5a9ecb83ddb6c4f491334994630890a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b551c0f89894eff636b290b16b6fa2d9c5a9ecb83ddb6c4f491334994630890a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b551c0f89894eff636b290b16b6fa2d9c5a9ecb83ddb6c4f491334994630890a?s=96&d=mm&r=g\",\"caption\":\"Talentiam\"},\"url\":\"https:\\\/\\\/www.talentiam.com\\\/es\\\/blog\\\/author\\\/apardo\\\/\"},false]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As\u00ed es Demetra, el nuevo material vegano y sostenible de Gucci","description":"Gucci lanza \"Demetra\", un revolucionado material sostenible que promete estar disponible en toda la industria el pr\u00f3ximo 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/","og_locale":"es_ES","og_type":"article","og_title":"As\u00ed es Demetra, el nuevo material vegano y sostenible de Gucci","og_description":"Gucci lanza \"Demetra\", un revolucionado material sostenible que promete estar disponible en toda la industria el pr\u00f3ximo 2022.","og_url":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/","og_site_name":"talentiam","article_publisher":"https:\/\/www.facebook.com\/talentiam\/","article_published_time":"2021-06-21T03:00:35+00:00","og_image":[{"width":1600,"height":795,"url":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg","type":"image\/jpeg"}],"author":"Talentiam","twitter_card":"summary_large_image","twitter_creator":"@talentiam","twitter_site":"@talentiam","twitter_misc":{"Escrito por":"Talentiam","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#article","isPartOf":{"@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/"},"author":{"name":"Talentiam","@id":"https:\/\/www.talentiam.com\/es\/#\/schema\/person\/f60c15dd2bb156b136ce94fb22731a55"},"headline":"As\u00ed es \u00abDemetra\u201d, el nuevo material vegano y sostenible que ha patentado Gucci","datePublished":"2021-06-21T03:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/"},"wordCount":469,"commentCount":0,"publisher":{"@id":"https:\/\/www.talentiam.com\/es\/#organization"},"image":{"@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#primaryimage"},"thumbnailUrl":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg","keywords":["2020","coolhunter","coolhunting","dise\u00f1o","fashion","moda","sostenibilidad","sostenible"],"articleSection":["Sostenibilidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/","url":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/","name":"As\u00ed es Demetra, el nuevo material vegano y sostenible de Gucci","isPartOf":{"@id":"https:\/\/www.talentiam.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#primaryimage"},"image":{"@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#primaryimage"},"thumbnailUrl":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg","datePublished":"2021-06-21T03:00:35+00:00","description":"Gucci lanza \"Demetra\", un revolucionado material sostenible que promete estar disponible en toda la industria el pr\u00f3ximo 2022.","breadcrumb":{"@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#primaryimage","url":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg","contentUrl":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2021\/06\/image_1484059_20201102_ob_69d31d_gucci-epilogue-resort-2021-film-campai.jpeg","width":1600,"height":795,"caption":"gucci demetra"},{"@type":"BreadcrumbList","@id":"https:\/\/www.talentiam.com\/es\/blog\/asi-es-demetra-el-nuevo-material-vegano-y-sostenible-de-gucci\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.talentiam.com\/es\/"},{"@type":"ListItem","position":2,"name":"As\u00ed es \u00abDemetra\u201d, el nuevo material vegano y sostenible que ha patentado Gucci"}]},{"@type":"WebSite","@id":"https:\/\/www.talentiam.com\/es\/#website","url":"https:\/\/www.talentiam.com\/es\/","name":"talentiam","description":"retail evolution_","publisher":{"@id":"https:\/\/www.talentiam.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.talentiam.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.talentiam.com\/es\/#organization","name":"talentiam retail evolution_","url":"https:\/\/www.talentiam.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.talentiam.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2018\/10\/talentiam-retail-evolution.png","contentUrl":"https:\/\/www.talentiam.com\/wp-content\/uploads\/2018\/10\/talentiam-retail-evolution.png","width":200,"height":200,"caption":"talentiam retail evolution_"},"image":{"@id":"https:\/\/www.talentiam.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/talentiam\/","https:\/\/x.com\/talentiam","https:\/\/www.instagram.com\/talentiam_oficial\/","https:\/\/www.linkedin.com\/company\/talentiam-retail-hr-evolution\/"]},{"@type":"Person","@id":"https:\/\/www.talentiam.com\/es\/#\/schema\/person\/f60c15dd2bb156b136ce94fb22731a55","name":"Talentiam","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b551c0f89894eff636b290b16b6fa2d9c5a9ecb83ddb6c4f491334994630890a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b551c0f89894eff636b290b16b6fa2d9c5a9ecb83ddb6c4f491334994630890a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b551c0f89894eff636b290b16b6fa2d9c5a9ecb83ddb6c4f491334994630890a?s=96&d=mm&r=g","caption":"Talentiam"},"url":"https:\/\/www.talentiam.com\/es\/blog\/author\/apardo\/"},false]}},"_links":{"self":[{"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/posts\/16428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/comments?post=16428"}],"version-history":[{"count":0,"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/posts\/16428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/media\/16438"}],"wp:attachment":[{"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/media?parent=16428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/categories?post=16428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talentiam.com\/es\/wp-json\/wp\/v2\/tags?post=16428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}