{"id":14108,"date":"2021-02-10T10:07:15","date_gmt":"2021-02-10T09:07:15","guid":{"rendered":"https:\/\/www.talentiam.com\/?p=14108"},"modified":"2021-02-10T10:07:15","modified_gmt":"2021-02-10T09:07:15","slug":"datalogue-conocemos-la-strart-up-que-ha-comprado-nike","status":"publish","type":"post","link":"https:\/\/www.talentiam.com\/es\/blog\/datalogue-conocemos-la-strart-up-que-ha-comprado-nike\/","title":{"rendered":"Datalogue, conocemos la strart-up dedicada a la integraci\u00f3n de datos que ha comprado Nike"},"content":{"rendered":"

La multinacional Nike es pionera en innovaci\u00f3n, tecnolog\u00eda y dise\u00f1o, sin dejar de lado su profunda relaci\u00f3n con el mundo digital. El pasado 2019, las ventas de la firma fueron de 31.090 millones de d\u00f3lares<\/a>, unos datos reforzados por la venta online<\/em>. Tras lanzar al mercado las primeras zapatillas \u00abmanos libres\u00bb (de las que, por cierto, ya hemos hablado en talentiam<\/em><\/a>), ahora anuncian la compra de la strat-up Datalogue<\/em><\/a>. \u00bfQu\u00e9 es Datalogue<\/em>? En talentiam<\/em> analizamos esta plataforma que ya forma parte de la avanzada estrategia de transformaci\u00f3n digital de Nike.\u00a0<\/strong><\/p>\n

\"Datalogue<\/p>\n

Hace unos a\u00f1os Nike public\u00f3 una estructura de venta directa D2C dirigida a su consumidor final, una forma de conocer en profundidad al usuario. As\u00ed, es consciente de la importancia de la gesti\u00f3n de los datos de sus clientes y Datalogue es una nueva apuesta en esta l\u00ednea<\/strong>. Esta noticia tiene como fin lograr un servicio r\u00e1pido y adaptado a las necesidades de sus clientes, adem\u00e1s de mejorar la selecci\u00f3n de productos en una experiencia de compra personalizada.<\/p>\n

Como podemos leer en fashionunited.es<\/a> \u00abDatalogue<\/em> fue fundada el pasado 2016 y ha desarrollado una tecnolog\u00eda patentada de autoaprendizaje que permite automatizar la inserci\u00f3n y la integraci\u00f3n de datos.<\/strong> Una tecnolog\u00eda con la que Nike podr\u00e1 integrar datos de todas sus diferentes \u00e1reas de negocio, incluidas sus aplicaciones m\u00f3viles, su cadena de suministros e informaciones empresariales, en una \u00fanica plataforma r\u00e1pida y de f\u00e1cil acceso. Un procedimiento que se encargar\u00e1n de llevar a cabo los propios empleados de Datalogue, plantilla que, en virtud de los t\u00e9rminos de adquisici\u00f3n, pasar\u00e1 a integrarse dentro de la organizaci\u00f3n de la divisi\u00f3n tecnol\u00f3gica de Nike\u00bb.<\/p>\n

Tim Delisle, director ejecutivo de Datalogue<\/em>, ha comentado al respecto: \u201cEstamos entusiasmados de unirnos a Nike y de poder contribuir, con nuestra pasi\u00f3n y experiencia, a acelerar la ventaja digital que la compa\u00f1\u00eda ha logrado atesorar\u201d.<\/p>\n

\"\"<\/p>\n

M\u00e1s all\u00e1 de las palabras de Delisle, John Donahoe (presidente y director ejecutivo de Nike) ha a\u00f1adido a trav\u00e9s de un comunicado: \u201cNuestra estrategia CDA (Consumer Direct Acceleration) est\u00e1 enfocada a acelerar la manera en la que nos conectamos con los consumidores, con el objetivo de poder ofrecer un mejor servicio, personalizado y adaptado. La adquisici\u00f3n de Datalogue responde al impulso digital que estamos experimentando, y nos permitir\u00e1 mejorar nuestra capacidad para transformar datos sin procesar en informaci\u00f3n pr\u00e1ctica en tiempo real y en todos los departamentos de la empresa<\/strong>\u201d.<\/p>\n

Nike da un paso al frente y dibuja una interesante estrategia digital que le ha llevado incluso a abandonar el gigante Amazon<\/a>, una decisi\u00f3n muy discutida en su momento, pero que parece traer beneficios a la marca estadounidense.<\/p>\n

\u00bfCu\u00e1l ser\u00e1 el futuro del Big Data<\/em> en la industria de la moda?. En talentiam<\/strong><\/em> siempre estamos atentos a las \u00faltimas noticias que mueven nuestra industria. Si quieres estar a la \u00faltima de las novedades del sector sigue nuestras Redes Sociales (Instagram<\/a>,\u00a0Facebook<\/a>\u00a0y\u00a0Twitter<\/a>). \u00a1S\u00famate a nuestra familia!<\/p>\n

Fotos | Nike<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike anuncia que ha comprado Datalogue, la plataforma especializada en integraci\u00f3n de datos que promete una experiencia de compra \u00fanica y la mejora en la estrategia digital del gigante americano. <\/p>\n","protected":false},"author":8,"featured_media":14114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[101],"tags":[544,261,262,149,133,171,314,109,152,529],"class_list":["post-14108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-moda","tag-544","tag-coolhunter","tag-coolhunting","tag-digital","tag-empresas","tag-fashion","tag-futuro","tag-moda","tag-negocio","tag-noticias"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"\nDatalogue, conocemos la strart-up que ha comprado Nike<\/title>\n<meta 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